070. B2B Demand Gen Metrics That Drive Business Growth
Description
In this episode of Demand Gen Studio, we discussed an important topic for modern marketers: which B2B demand generation metrics truly matter. While some numbers may look impressive on paper, not all of them influence strategic decisions.
This discussion focuses on distinguishing between vanity metrics and the KPIs that actually drive alignment between marketing, sales, and executive teams, ultimately guiding smarter business decisions.
00:00 Intro
00:41 Overview of Demand Gen Metrics
01:18 Decision-Worthy Metrics for B2B
06:25 Vanity Metrics vs. Actionable Metrics
13:44 Importance of Pipeline Metrics
31:06 Tools for Tracking Demand Gen Metrics
38:23 Conclusion
🔗 Episode Resources:
- Learn more about B2B demand generation → https://www.boundify.io/blog
- Learn more about demand gen metrics → https://www.boundify.io/blog/b2b-demand-gen-metrics-that-drive-business-growth
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