066. The Future of Marketing with Jeff Whitlock, Grain
Description
In this episode of Demand Gen Studio we were joined by Grain's CEO, Jeff Whitlock, and Growth Marketer, Cameron Walker.
Grain is an innovative platform focused on sales intelligence and AI-powered note-taking, helping teams streamline their workflows and enhance collaboration.
Jeff shared his journey in startups and Grain's evolution, as well as its demand generation strategies and what he predicts for the future of SEO and marketing.
We hope you enjoy!
0:00 Introduction to Grain and its Team
2:14 The Evolution of SEO
6:39 Content Distribution & Brand Exposure
10:36 Attribution Challenges in Marketing
14:03 Growth Strategies
18:22 Investor Influence on Marketing Decisions
19:39 Aligning Product Features with Target Audience
22:46 Category Creation vs Category Attachment
26:02 Skills for New Marketers
28:46 The Role of AI in Customer Support
🔗 Episode Resources:
- Learn more about B2B demand generation → https://www.boundify.io/blog
- Learn more about AI transcript platforms → https://www.boundify.io/blog/the-future-of-marketing-with-jeff-whitlock-grain
📞 Book a Free Strategy Call:
https://www.boundify.io/lets-talk
🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio
👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/
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