062. Brand Perception & Conveying Value in B2B Marketing with Simone Corpora
Description
In this episode of Demand Gen Studio, we sat down with Simone Corpora, B2B Paid Media Manager at Michelin. We discussed how Simone came to marketing, how to convey value effectively for a well-known brand, the importance of brand perception in B2B marketing, sales and marketing alignment, and more!
00:00 Meet Simone Corpora: Career Journey
05:15 Transition from Agency to In-House
06:59 B2B vs B2C Marketing at Michelin
09:59 Traditional vs Digital Advertising
16:49 The Future of Paid Media
19:47 Collaboration between Marketing and Sales
21:47 Advice for Younger Marketers
🔗 Episode Resources:
- Learn more about B2B demand generation → https://www.boundify.io/blog
- Learn more about brand perception in B2B → https://www.boundify.io/blog/conveying-value-in-b2b-marketing-for-a-well-known-brand-with-simone-corpora
📞 Book a Free Strategy Call:
https://www.boundify.io/lets-talk
🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio
👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/
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