069. Prospecting vs. Qualification in Lead Management
Description
In this episode of Demand Gen Studio, we explored the complexities of lead management and the distinctions between prospecting and qualification.
We covered both inbound and outbound marketing strategies, the roles of marketing and sales teams, and the significance of having a unified definition of leads.
The discussion highlights the necessity for team alignment, effective success measurement, and strategies to enhance both efficiency and effectiveness in lead management processes.
Hope you enjoy!
00:00 Introduction to Lead Management
04:36 Understanding Lead Qualification vs. Prospecting
12:03 The Role of Marketing and Sales Teams
18:07 Inbound vs. Outbound Efforts
25:16 Measuring Success in Lead Management
29:01 Improving Efficiency and Effectiveness
36:43 Conclusion and Key Takeaways
🔗 Episode Resources:
- Learn more about B2B demand generation → https://www.boundify.io/blog
- Learn more about prospecting vs qualification → https://www.boundify.io/blog/prospecting-vs.-qualification-in-lead-management
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