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Smart Man, Smarter Woman Podcast
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Smart Man, Smarter Woman Podcast

Author: Steve Loates and Juliet Aurora: Entrepreneurs, Small Business

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Smart Man…Smarter Woman is a podcast for entrepreneurs by entrepreneurs.

The co-hosts, Juliet Aurora and Steve Loates are business partners, authors, speakers and business owners. They are also husband and wife which makes for a very interesting dynamic in each show. 🙂

Most episodes will feature a guest speaker who will share insights and learnings from their own journey as an entrepreneur.

All small business-related topics will be on the table from marketing, leadership, strategic planning, hiring and building a winning team, training your team, changing your own role as your business grows, learning to delegate, financial management, sales, managing work-life balance, cash flow, customer service, customer retention, productivity, finding new customers, etc.

You name it, it is likely to be discussed.

Juliet and Steve will also share insights of their own entrepreneurial journey where they went from seriously considering closing their business to a few short years later being selected from over 1000 firms in their industry from around the world and being crowned the global "Firm of the Future" winners by Intuit (makers of QuickBooks).
25 Episodes
Gold Nuggets in this Episode: In a partnership, you have to make sure that your partner brings something to the table that you don’t have. “When you go into business together, it’s a marriage and it’s for the long haul.” “The biggest lesson is, we did not wait. I think that’s a big differentiator for any entrepreneur who’s getting by to thriving. We didn’t wait. We didn’t over-plan. We just went for it.” “At the end of the day, you could have a really basic room full of people, but it’s really about the people that are in there that makes it great.” “In order to succeed as an entrepreneur, one of the skills you have to learn is the skill of asking for help.” Steve has been telling Juliet for years that his ‘weird’ is very good for their partnership. Entrepreneurs often become paralyzed by overthinking, planning, and ‘what ifs’. “There’s never going to be a good time. If this is something you really want to do, just go for it.” “You just have to trust yourself enough to just do it.” The best part about entrepreneurship is that you can just change things. “If you have a new business idea, go for it, run with it, and try it out.” “If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.” – John Quincy Adams Our guests are Victoria Marshman and Dani Kagan, co-founders of City Moguls, Inc. Their mission is to create unique networking experiences for entrepreneurs to connect, share, learn, and gain support from one another. Song by Adam Vitovsky / CC BY 3.0
Gold Nuggets in this Episode: “A bucket list is a tangible life plan, where our career or business plan should fit in to our life plan – not the other way around.” “What is the point of having a bucket list if we’re not going to try to do some of it?” “There is no someday. There is no perfect time. We don’t know how long we have left. What are you waiting for?” “It’s about having people experience more of what brings them meaning, purpose, and fulfilment, before they get given a use-by date.” “A business should provide you with two things; and two things only: The cash-flow, and the time-flow.” “At the end of the day, we’ve got to separate our daily to-do list from our bucket list.” “Write goals down. You’ll have a 42% more likelihood of manifesting it. Worry about the ‘what’ and the ‘why’, not about the ‘how’.” “If the ‘why’ is strong enough, the ‘how’ will work itself out.” “Twenty years from now, you will be more disappointed by the things you didn’t do than by the ones you did do. So, throw off the bowlines. Sail away from that safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” Mark Twain Our guest is Travis “The Bucket List Guy” Bell, keynote speaker, podcaster, blogger, and Certified Bucket List Coach. Travis has been doing the things on his bucket list since the age of 18, and he dedicates his life to getting others to wake up and prioritize their bucket list before it’s too late. Song by Adam Vitovsky / CC BY 3.0
Gold Nuggets in this Episode: “You don’t have to be a millionaire to be wealthy.” Entrepreneurs need to find the balance between income and impact. “Learn and help learn.” Rebecca went through the learning process herself, learnt from it, and experienced it, and she is now helping others go through that transformation as well. Many entrepreneurs are in a fixed mindset where they compare themselves to others, are afraid of losing money and customers, and give themselves labels. “You know you’ve made serious growth when you’re able to teach people what you have done, and use your story as a launchpad.” “I look at success not as the size of my bank account, or how many clients I have. Success is: did I make a contribution today?” Rebecca shares a valuable lesson with entrepreneurs about consistency and how the compound effect of that effort will guarantee results. Many entrepreneurs have misconceptions about hiring business coaches, and have the mindset that they need to work harder for longer hours to get where they want to go. “The most successful people know how to do one thing exceptionally well: they ask.” “If your belief system is counter to what you’re trying to achieve, you cannot move ahead.” “Beliefs are thoughts thought often enough.” If we become used to thinking negatively about ourselves, we create habits that reinforce the feeling of failure. The one message that cannot be said enough is “you’re enough.” “There’s no such thing as an entrepreneurial deficiency. There is only entrepreneurial learning and training that needs to happen, and it cannot be done alone.” “Peace is the result of retraining your mind to process life as it is, rather than as you think it should be.” – Wayne Dyer   Our guest is Rebecca Mountain, digital marketing consultant, certified high performance coach, and best-selling author of Think Again. Rebecca’s goal is to help as many people as possible live happier, wealthier, and more fulfilled lives. Song by Adam Vitovsky / CC BY 3.0
Gold Nuggets in this Episode: Many entrepreneurs think that because they haven’t been to college that they can’t be successful. It’s the grit and the belief more than anything else that will get you to where you want to be. David facilitates executive teams with his HSDO (High School Drop Out) designation. David isn’t interested in studying your competitors and understanding what they’re doing. “When you’re going in to help a client, you don’t care what their competitors are doing.” The fundamental flaw in the branding industry is that they think you know who you are, and you think they’ll figure you out. Neither of those are true. It’s important for business owners to reflect on their core values. When you leave your beliefs out of the business, you’re leaving yourself out, and you’re on your way to being a commodity. “Every product that you make, and everything you do, is a deep reflection of your values.” The mistake people make is they listen to people who are ahead of them, and they start adopting traits from other people that don’t natively exist within themselves. “What do you do that nobody else can do?” Steve says Juliet is an awesome co-host because he forgot to ask David a question. “If you want to build a ship, don't drum up people to gather wood, divide the work, and give out orders; instead, teach them to yearn for the vast and endless sea.” - Antoine de Saint-Exupéry Our guest is David Anthony Childs, Living Blueprint’s integrative thinker and lead facilitator, and co-author of Monster: Your Billion Dollar Ideology. David helps companies realize their vision by focusing on their core values and fostering meaningful connections with their target audience. Song by Adam Vitovsky / CC BY 3.0
Gold Nuggets in this Episode: We are all misled about what the real definition of success and happiness is. The truly happy and successful people are those who are content with how much they have. They’re great leaders, and they inspire others. Many people go through life, get to the finish line, and realize it’s the wrong finish line – that everything they worked toward, and thought they wanted or needed in their lives, is not what they really wanted or needed. Laura gives some advice to young entrepreneurs, and she briefly describes the six habits from her book. Most, if not all, our listeners will relate to at least one of the six habits. “I can tell you what the 6 habits are, but knowing something and applying the wisdom of it are two very different things.” We don’t truly admire people for their toys; it’s because of who they are. We need to understand that it’s not about the stuff, the achievements, or the wallet size - it’s their ability to be the master of their habits, themselves, and their lives. “We are the story we tell ourselves.” Laura’s parents taught her tenacity. “If you fall on your face - too bad. Wipe the dirt off your face, get up, and keep going.” Her dad also taught her to swear like a trucker. Laura disagrees that greed and money are the root of all evil. She says the root of all the “evil” that we see in the world is insecurity. “There’s only one thing you can control in your life - your own effort.” – Mark Cuban “You are capable of creating the life you want. It begins within. Everything you’re looking for is not in the fancy car, and not in what you’ve been taught it is. You deserve to find it, and you’re capable of finding it. It won’t be easy, but this will be the noblest work you ever do that will unlock everything you ever wanted.” Steve congratulates Laura for making Juliet speechless. There’s recorded evidence of it, too. “Your current habits are what got you to where you are now. If you want more, or better, you have to be better first.” – Laura DiBenedetto   Our guest is Laura DiBenedetto, founder of Vision Advertising, bestselling author, TEDx speaker, blogger, and business and lifestyle educator. After retiring at the age of 37, she set out to research and attain genuine happiness. This resulted in her first book, “The Six Habits”, written to empower other people to master their habits and find happiness.   Song by Adam Vitovsky / CC BY 3.0
Gold Nuggets in this Episode: “If you never ask the question, the answer will always be ‘no’, and if you never knock on the door, it will never open.” If you’re looking for a venture capitalist or an investor, it’s important to not only focus on the monetary side of what they can offer you, but also the resources in their network that could add to your business. Grace tells us the three things that investors look for in a business. If you’re a good entrepreneur, the idea doesn’t matter as much as the team that will be executing that idea. If you have an A-Level team and a B-Level idea, you have a better chance of executing that idea well than if it was the other way around. Too often, entrepreneurs fall in love with a product or service, without considering whether their service solves a problem that is a real problem. People often want to help, but you also need to demonstrate why they should be helping you. If you want to achieve a certain level of growth, you need to learn from someone who has already done so. It’s difficult, if not impossible, to know what the world is going to need in 10 years’ time. But what we’ll always need are people providing value. You have to understand what you’re trying to do instead of just creating a business for profit. Steve likes the idea of “Smarter Man”. Juliet does not. So, the show’s name will not be changing. “An investment in knowledge always pays the best interest.” – Benjamin Franklin Our guest is Grace Gong, former Investment Manager, and host of the Smart Venture Podcast. She’s helping investors and businesses by sharing what she has learnt from some of the top investors in Silicon Valley.   Song by Adam Vitovsky / CC BY 3.0
Gold Nuggets in this Episode: The art of presentation is always fundamental to business owners. The first step to mastering public speaking is to shift the conversation about why the fear of public speaking exists. We’ve been conditioned to view public speaking as a responsibility, a chore, and as something we don’t enjoy, as opposed to using public speaking to make an impact and to scale ideas that matter to us. The greatest speakers present the same presentation hundreds of times. You can have an unlimited number of passions, but you only have a limited number of decisions. Brenden talks about a 3-step framework that we can use to improve the foundations of our public speaking skills. “If we’re only going to live one life, how about we do something interesting with it.” A great exercise to put things in perspective is to write your own eulogy. How will people remember you when you’re gone? Steve tries to change a question, and Juliet puts her foot down. “Communicate the weird things that you do on a daily basis to everyone else around you, that is not illegal, and it will help remind you that you are different and you’re meant to be doing different things.” “Wise men speak because they have something to say; fools speak because they have to say something.” - Plato Our guest is Brenden Kumarasamy, founder of MasterTalk. He’s setting out to help people overcome their fears and master the art of public speaking in order to scale their ideas and become successful.   Song by Adam Vitovsky / CC BY 3.0
Gold Nuggets in this Episode: Juliet, the smarter woman, used the word “lawyerly”, and Steve remembers getting into trouble for using the term. They’re going to have to resolve this off air. Andrew says you need a team. It’s not about you. The culture of an organization matters. Culture is not easily transferable, or purchased. You can’t just take it off a shelf. You’re going to be more successful when you can focus on the result that your services are bringing. “Your kids don’t need your money, when they’re young they just need your time.” It is important to discuss the elephant in the room. “A truly wise person knows that they know nothing.” Andrew tells us why we, as entrepreneurs, need to have two wills. As entrepreneurs, it’s beneficial to think about where the business is going, and when it will end. Andrew emphasizes the importance of educational growth, and about the business contingency planning toolkit. “If it all goes down tomorrow, I’ve done everything that I can.” Steve and Andrew agree that engineering only makes sense to engineers. “There is no such thing as work-life balance. It is all life. The balance has to be within you.” - Sadhguru   Our guest is Andrew Brown, the Chief Visionary of Brown Lawyers. His mission is to change the way people feel about lawyers, by building a business that improves the lives of the community, and encourages personal growth.   Song by Adam Vitovsky / CC BY 3.0
Gold Nuggets in this Episode: Jeff’s experience around the world includes social media, marketing conferences (including digital), and influencer conferences How organic growth is going to be at the whims of an algorithm and the algorithms could be a Google SEO algorithm. The trend that organic reach of social media is becoming very low. The need to build landing pages where you give away something for free, like an e-book or a webinar. Why we are facing the battle of the algorithm and what we can do about it. How many people may benefit playing the long game. Jeff is the owner of Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world's #1 business blogger.   Song by Adam Vitovsky / CC BY 3.0
Gold Nuggets in this Episode: Easy and Powerful Steps to Branding Your Company The way to conceptualize and create the best ever online platform Easy Ways to Create Video Content and How to Share It. Essential ways to get your business online especially in the age of COVID19 Essential, Powerful Tips to Maximize LinkedIn For Business Elaine Slatter is passionate about working with entrepreneurs to achieve their goals. With over 30 years of experience in marketing, sales, customer service & small business ownership she understands the challenges facing business people today. She can help small businesses get started with planning, branding, web design and social media integration. Their goal is to make small business as self-sufficient as possible with easy to understand marketing strategies that our customers can implement on their own terms.   Song by Adam Vitovsky / CC BY 3.0
Gold Nuggets in this Episode: Appreciating the opportunity to serve the community and meet with so many different people and successful business owners is a blessing. The level of independence would be someplace that be lot more comfortable Women tend to much more create collective groups of other women. So it's easier to ask for help. How Christel was one of the very first assistant directors as they call them, then who had been a member who was a member of BNI.The universe is sending us a message. One of the exciting things is behavioral styles and networking is kind of a side interest The fundamental difference for business owners to be aware of when they are out there network.   Christel Wintels is a Business by referral expert. She is executive director and franchise owner of BNI Golden Horseshoe - BNI or Business Network International is a global business networking organization founded in 1985 with over 270,000 members.   Song by Adam Vitovsky / CC BY 3.0
Gold Nuggets in this Episode: A lot of people don't plan on doing a certain entrepreneurship. It just drops into your lap. Appreciating the opportunity to serve the community and meet with so many different people and successful business owners is a blessing. Mentors love to help you.The importance in dealing with the questions that we usually don’t think about because of the business in running businesses. Women tend to much more create collective groups of other women. So it's easier to ask for help. Understand that collaboration is a key thing in business. The universe is sending us a message. It's repeating it, usually you pick up when you hear it, the first time you pick right up on it. Have the courage to step out of your boundary and try something new and some entrepreneurs go full hundred, they will actually quit their job.   Charles Matthews Jr. is the owner of CMJ Entertainment an event planning and production company in Toronto - Host of the Charles Matthew Show podcast - a TV Talk show host and radio personality   Song by Adam Vitovsky / CC BY 3.0
Gold Nuggets in this Episode: Being an entrepreneur is great because you often do have control of your time and your actions. Appreciating the opportunity to serve the community and meet with so many different people and successful business owners is a blessing. Why Rick’s focus is on wealth and risk management planning for business owners, including doctors and dentists. The importance in dealing with the questions that we usually don’t think about because of the business in running businesses. Understand that to enter the world of an entrepreneur involves many different things, managing of your team, recruiting your team, managing the team, your marketing, and your social media presence and your cashflow and the risks that you have to deal with. The reality that we underestimate the fact when business owners start out and they're on their own. How it makes sense for business owners to address the risk of premature death in a meaningful way   For more than 30 years as a wealth advisor, he has learned that one of the most important aspects of his role is offering peace of mind and confidence when it comes to your financial future. It starts with a strategic roadmap that clarifies your current needs and future goals to ensure you’re looked after at every step of the way. Each personalized plan has a wealth and risk management strategy that is carefully constructed to find the right solutions at the right time for you, your family and your business. Rick also work hard to ensure there’s a comprehensive estate plan for your family, that leaves the lasting generational security you want, a retirement income plan for comfortable living and a charitable giving plan for an impactful legacy.   Song by Adam Vitovsky / CC BY 3.0
Gold Nuggets in this Episode: When building a team, your new team member should be someone that you would invite over to your house for dinner. Just because you’ve heard someone say something previously, doesn’t mean if you hear them say it 10 months from now that it won’t resonate with you. You can get something different out of it because you’re in a different place. Steve has set his goal to finish his coffee table quote book this year. An entrepreneur should never love a product or service, they should love problems and solving them. In order to be a successful entrepreneur, someone has to buy your product or service, otherwise it’s just a hobby. Juliet said Steve was right. Hire a business coach. Tiger Woods is the greatest golfer in the world, and he has a coach. Just because you’re doing well doesn’t mean that you don’t need a coach. Every decision that you make is either moving you towards your goal or away from your goal. The most successful entrepreneurs are those who are never afraid to say “I don’t know,” and then go and ask somebody to help them. As entrepreneurs, our pride can get in the way, and there’s a lot of value in saying “I don’t know that” to yourself and others. The best book to read is the one that’s closest to you, and read everything you can. When it’s working right, a family business can be the greatest thing, but when it’s not working it really doesn’t work. 70% of all businesses that fail were profitable when they went out of business. Most entrepreneurs only deal with one facet of their industry, product, or service. If you’re looking for something different to do and you are already familiar with one industry, it doesn’t mean that you have to jump into a new industry to start something new.   Today, co-hosts become guests and reflect on the interesting conversations that have happened during the first 11 episodes on the Smart Man Smarter Woman Podcast. Ten years of being persistent in business and life together, to winning awards, and launching Kninja (the “K” is silent) to writing the book “The Kninja Way – Our Journey to the Firm of the Future,” and the journey is still far from over.   Song by Adam Vitovsky / CC BY 3.0
Gold Nuggets in this Episode: When you're running a business, as shallow as it sounds, you need to look at the financials. You've got to keep trying new things and pick yourself up, brush yourself down and just get on with the next project. You're not ready to go fully and start your own podcast to begin with appearing as a guest or an expert on other podcasts is a great way to kind of dip your toes and see if it's for you Every guest you interviewed generally will share it with their audience too. So it's a good way of spreading the word about your business. If you're guesting on other people's podcasts, you're pushing, pushing yourself in front of audiences who perhaps wouldn't have had exposure to you or you, or your product or service. When it comes to cash flow knowing is always better than not knowing because not knowing is not going to save your business.   Our guest is James Mulvany, a UK based entrepreneur responsible for launching more than five internet companies. All doing interesting things with incredible teams in the online media/broadcasting & content spaces.   Song by Adam Vitovsky / CC BY 3.0
Gold Nuggets in this Episode: All the analytics in the world cannot tell you what to do when you're trying to sell something, and yet the market is buying something else. I think that sometimes when we get stuck it's because we have learned either in school or through experience to look at that problem in one way and one way only, and sometimes just having a little creativity can help you look at it in a different way that inspires you to come up with a solution. Creativity is something that we're all born with that we've kind of forgotten along the way. We were all kids and we were all creative and somewhere along the way, we lost touch with solving problems.   Our guest is Nir Bashan, CEO and founder of The Creator Mindset. He is also a world recognized creativity expert. He has taught thousands of leaders and individuals all around the world how to harness the power of creativity to improve profitability, increase sales, and ultimately create more meaning in your work. His company produces workshops, consulting, he does some coaching, keynote speaking, and travels all around the world and has quite a list of clients, including Microsoft, AT&T, and the NFL Network.   Song by Adam Vitovsky / CC BY 3.0
Gold Nuggets in this Episode: Businesses need to understand where they're going, understand their numbers, keep an eye on things, and get help from pros like you guys, that is how you can thrive long-term and how you can make decisions that make sense. Growth is one of the most dangerous times for a business, extreme growth, especially, because you have to have capital there. You have to be able to build. You have to be able to grow, and it can be honestly out of control, and businesses can run out of cash so quickly. 70% of businesses, well over half, that fail were profitable when they went out of business. Every business needs to know the length of its runway - the amount of time until they run out of cash. When it comes to cash flow knowing is always better than not knowing because not knowing is not going to save your business. Our guest is Blaine Bertsch, the co-founder and CEO of Dryrun, which is a cash flow management software, he’s also the author of the book, The Pandemic Cash Flow, a book designed to help people understand the concept of cash flow, but, more importantly, perhaps how to avoid the pitfalls and the challenges of managing cash flow.   Song by Adam Vitovsky / CC BY 3.0
Gold Nuggets The best job you can have in your life may be working for mom and dad, but the toughest job you're probably going to have in your life is working for mom or dad. In order for a family business to succeed, you must plan with the family, not for the family.  If the family can unite and build a shared vision that everybody contributes to, the business benefits, the ownership team benefits. So by default, the employees, the community. The trickle-down effect is tremendous when that family is rowing in the same direction.   Our guest, Vincent Valeri is a Family enterprise advisor, wealth coach and speaker.    Vincent brings a unique perspective on the entrepreneurial journey as he works exclusively with family-owned businesses.    Song by Adam Vitovsky / CC BY 3.0
You don’t need a lot of resources to start your entrepreneurial journey. You can literally start with nothing. Your desire to succeed must be self-created. It will not be given to you. Facing adversity is a strength in your life, and so we shouldn’t spend our lives trying to get that adversity to go away. Our guest, Michael Ly, is a serial entrepreneur. He is the founder of Reconciled, an online bookkeeping and accounting service, Humanly, which provides on-demand HR solutions for entrepreneurs and Saasable, an online app for business owners to help them keep track of their recurring revenue metrics.   Song by Adam Vitovsky / CC BY 3.0
Gold Nuggets It’s not about the answer. It’s about the process. If you don’t nurture your network you’re not going to survive. The best book to read is the one closest to you. Read everything you can Our guest, Bob Izsak, Founder of Izsak Consulting, a 20-year-old boutique consulting firm that helps to build and grow professional services firms.   Song by Adam Vitovsky / CC BY 3.0
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