785: Transitioning Your Biz, Showing Up Scared, and Growing Your Audience
Digest
Jenna Kutcher, host of The Gold Digger Podcast, welcomes Savannah Timmifey, a wedding cake designer who also coaches other cake makers, to discuss her business journey. Savannah shares her desire to transition from baking cakes to focusing solely on teaching, expressing her concern about how her audience might perceive her expertise without actively baking. Jenna, drawing from her own experience transitioning from wedding photography to teaching business strategies, suggests a phased approach, gradually reducing cake orders while raising prices to maintain a high-value service. She emphasizes that Savannah's baking skills won't disappear simply because she's not baking for clients, and encourages her to stay active in the cake-making community to maintain a pulse on industry trends. Jenna also addresses Savannah's anxiety about social media, suggesting that she focus on building her email list through free challenges and opt-ins, as this allows for more intimate and targeted communication with a qualified audience. She encourages Savannah to leverage Pinterest as a platform that targets those already searching for her services, and to consider paid ads to grow her email list. Jenna emphasizes that social media should be used for connection and building community, while email marketing is the ideal platform for selling. She encourages Savannah to showcase her life outside of baking on social media to demonstrate the freedom and flexibility that comes with her business model. Jenna concludes by advising Savannah to focus on optimizing her existing offers and funnels, rather than adding more complexity, and to leverage data and analytics to gain clarity on what's working and how to improve the customer experience. She emphasizes the importance of measurement and analysis to ensure that efforts are yielding results and to alleviate any feelings of mom guilt. Savannah shares her social media handles for those interested in learning more about her business.
Outlines
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Introduction
This Chapter introduces Jenna Kutcher, the host of The Gold Digger Podcast, and her passion for helping entrepreneurs navigate the business world. She emphasizes the importance of finding your unique selling proposition and building a career you adore.
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Overcoming the Fear of Transitioning
This Chapter delves into Savannah's desire to transition from baking cakes to teaching cake makers. Jenna, drawing from her own experience, suggests a phased approach to gradually reduce cake orders while raising prices to maintain a high-value service. She emphasizes that Savannah's baking skills won't disappear simply because she's not baking for clients, and encourages her to stay active in the cake-making community to maintain a pulse on industry trends.
![](https://s3.castbox.fm/webstatic/images/book.5d108c35.png)
Conquering Social Media Anxiety
This Chapter addresses Savannah's anxiety about social media. Jenna suggests that she focus on building her email list through free challenges and opt-ins, as this allows for more intimate and targeted communication with a qualified audience. She encourages Savannah to leverage Pinterest as a platform that targets those already searching for her services, and to consider paid ads to grow her email list. Jenna emphasizes that social media should be used for connection and building community, while email marketing is the ideal platform for selling.
![](https://s3.castbox.fm/webstatic/images/book.5d108c35.png)
Finding Your Unique Voice on Social Media
This Chapter explores how to find personal aspects of your life to share on social media that resonate with your audience. Jenna emphasizes that social media should be used to connect with people and showcase your unique value proposition, rather than solely focusing on selling. She encourages Savannah to show her life outside of baking to demonstrate the freedom and flexibility that comes with her business model.
![](https://s3.castbox.fm/webstatic/images/book.5d108c35.png)
Optimizing for Passive Income
This Chapter focuses on strategies for growing a passive income stream. Jenna advises Savannah to focus on optimizing her existing offers and funnels, rather than adding more complexity, and to leverage data and analytics to gain clarity on what's working and how to improve the customer experience. She emphasizes the importance of measurement and analysis to ensure that efforts are yielding results and to alleviate any feelings of mom guilt.
Keywords
Wedding Cake Designer
A professional who specializes in creating custom wedding cakes for couples. They often have extensive experience in cake decorating, baking, and design, and work closely with clients to create unique and personalized cakes that reflect their wedding theme and style.
Social Media Anxiety
A feeling of unease, fear, or apprehension associated with using social media platforms. It can manifest as a reluctance to post, share personal information, or engage with others online. Common causes include fear of judgment, cyberbullying, and the pressure to present a perfect online persona.
Passive Income
Income earned from activities that require minimal ongoing effort or involvement. Examples include rental income from real estate, royalties from intellectual property, or income from affiliate marketing. Passive income streams can provide financial security and freedom, allowing individuals to generate income without actively working.
Email Marketing
A form of digital marketing that involves sending targeted emails to a list of subscribers. It is a powerful tool for building relationships with customers, promoting products or services, and driving sales. Effective email marketing campaigns are personalized, engaging, and provide value to subscribers.
A visual search engine and social media platform where users can discover and share ideas, products, and inspiration. It is particularly popular for businesses in creative industries, such as food, fashion, and home decor. Pinterest's algorithm prioritizes high-quality images and engaging content, making it an effective platform for driving traffic and generating leads.
The Gold Digger Podcast
A podcast hosted by Jenna Kutcher, a successful entrepreneur and online business expert. The podcast focuses on providing practical advice and strategies for building a profitable and fulfilling business, with a focus on personal growth, marketing, and creating a life you love.
JK5 Method
A social media strategy developed by Jenna Kutcher that involves identifying five pillars of your life or business to showcase on social media. These pillars can include your personal interests, hobbies, values, or business offerings. The JK5 method helps to create a more well-rounded and engaging online presence, attracting a wider audience and building stronger connections.
HubSpot
A leading customer relationship management (CRM) platform that helps businesses manage their sales, marketing, and customer service activities. HubSpot offers a suite of tools and features, including email marketing, social media management, website analytics, and customer support automation. It is designed to streamline business processes and improve customer engagement.
Kajabi
An all-in-one platform for online course creators and entrepreneurs. Kajabi provides tools for building websites, creating courses, managing email lists, hosting webinars, and selling products. It is designed to simplify the process of building and scaling an online business.
Airbnb
A global online marketplace that connects travelers with hosts who offer short-term lodging in their homes or apartments. Airbnb has become a popular alternative to traditional hotels, offering a more personalized and affordable travel experience. Hosts can earn extra income by renting out their space, while travelers can find unique and authentic accommodations in various destinations.
Q&A
How can I overcome the fear of transitioning from baking cakes to teaching cake makers?
Jenna suggests a phased approach, gradually reducing cake orders while raising prices to maintain a high-value service. She emphasizes that your baking skills won't disappear simply because you're not baking for clients, and encourages you to stay active in the cake-making community to maintain a pulse on industry trends.
How can I overcome my social media anxiety and grow my audience?
Jenna recommends focusing on building your email list through free challenges and opt-ins, as this allows for more intimate and targeted communication with a qualified audience. She encourages you to leverage Pinterest as a platform that targets those already searching for your services, and to consider paid ads to grow your email list.
What are some tips for growing a passive income stream?
Jenna advises focusing on optimizing your existing offers and funnels, rather than adding more complexity, and to leverage data and analytics to gain clarity on what's working and how to improve the customer experience. She emphasizes the importance of measurement and analysis to ensure that efforts are yielding results and to alleviate any feelings of mom guilt.
How can I find personal aspects of my life to share on social media that resonate with my audience?
Jenna emphasizes that social media should be used to connect with people and showcase your unique value proposition, rather than solely focusing on selling. She encourages you to show your life outside of baking to demonstrate the freedom and flexibility that comes with your business model.
What is the JK5 Method and how can it help me?
The JK5 Method involves identifying five pillars of your life or business to showcase on social media. These pillars can include your personal interests, hobbies, values, or business offerings. The JK5 method helps to create a more well-rounded and engaging online presence, attracting a wider audience and building stronger connections.
Show Notes
Struggling to grow your social media accounts? We all wish we had a bigger audience to promote our businesses, and although I don’t believe in quick fixes, there are some things you can do to grow your following and, as a result, your business too.
This episode is a recording from a coaching session I had with Goal Digger Podcast listener, Savanna Timofei. Savanna is a wedding cake designer who also coaches other cake makers in her industry, and she’s struggling with sharing on social media in order to reach her goals.
I’m excited for you to learn from my conversation with Savanna, we’re talking about mindset tips, conversion strategies, and actionable strategies on how to grow her business and her social media following!
Even if you’re not in the same business stage or industry as Savanna, I KNOW that you will be able to take the insights and ideas that I share with her and implement them into your own business, so click play now!
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