Adele Revella is the person behind BuyerPersona.com and in this episode, we talk in detail about buyer personas. Adele is a well-known expert that consults with some of the biggest companies around to get deep insights into their buyer personas. She helps them understand:
How they buy
When they buy
Why they buy
We will dive deep into helping you understand the types of qualitative info you need to understand about your target customers so you can attract more of them. Listen in and avoid making buyer persona mistakes that limit your success.
Listen now and you'll hear Adele and I talk about:
(02:30 )  Introduction
(03:30 )  Why is understanding a buyer persona so important?
(06:00 )  What are some misconceptions about how to create a buyer persona?
(08:24 )  Who should you interview to gather the information that you need?
(09:40 )  What types of questions should you be asking and why?
(11:45 )  Why can't the sales team do the interviews?
(13:10 )  What are some of the explicit insights that you are looking for?
(18:30 )  Why isn't the first answer the one that you want?
(23:45 )  How many people do you like to interview?
Resources Mentioned
BuyerPersona.com
@buyerpersona
Groove Digital Marketing Resources
More About This Episode
The Groove Digital Marketing podcast is the podcast for entrepreneurs  who want to discover how to use online marketing and sales automation tactics to massively grow their business.
It's designed to help entrepreneurs discover which proven tactics and strategies  are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big.
Listen Now
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Transcript
Trent Dyrsmid: Hey, there, bright idea hunters. Welcome to the Groove Digital Marketing podcast. I am your host, Trent Dyrsmid. This is the podcast where we help entrepreneurs to discover ways to use digital marketing and marketing automation to dramatically increase the growth of their business.
If you are a marketing executive or an entrepreneur and you're looking for proven tactics and strategies to help you increase traffic to your site or to increase conversions and ultimately profits, well, you're in the right place.
The way that we do that is I bring in proven experts to share with us exactly either what they used to become successful, if they are a successful entrepreneur or if they're a subject matter expert, I get them to share with us all of the insights that they have used to become that expert.
This show is a perfect example of that. My guest is a woman by the name of Adele Revella. She is the person behind a company by the name of BuyerPersona.com. In this episode, we're going to talk in detail about buyer personas.
Now there's a lot of buzz out there these days about buyer personas. In the reading that I've done and the research that I've done, oftentimes the entire story is not there. Adele really is a well known expert in this area. She consults with some of the biggest companies around. They pay her quite a large sum of money to gain really deep insights into the buyer persona; how they buy, when they buy, why they buy and a whole lot more information.
In this interview, we're going to dive pretty deep into helping you to understand the types of qualitative information that you need to learn about your target customers, so that you can attract more of them.
In just a moment, we're going to welcome Adele to the show.
Before we do that, I just wanted to very quickly draw your attention to a section of Groove's site that is absolutely filled with free resources if you go to GrooveDigitalMarketing.com/resources,