When the company Josh Turner worked for went under, he decided to start his own company. He used LinkedIn to get clients, and then his clients noticed the results he was getting on LinkedIn, and started asking if he would manage their LinkedIn campaigns as well. And so LinkedSelling was born.
I've seen a lot of people use LinkedIn poorly, and not nearly as many use it as an effective prospecting system to grow their business. Josh decidedly falls in the latter group.
In this episode, Josh shares how he helps clients with their LinkedIn strategies. He shares a specific Linkedin lead generation case study where he helped his clients position themselves as industry experts and provide a steady flow of leads to their sales team.
Listen now and you'll hear Josh and I talk about:
(01:00 )  Introductions
(03:15 )  What did you do for your last job and how did LinkedIn play a role in that?
(05:00 )  How did you use LinkedIn to get your first few clients?
(06:30 )  What goals do your clients have?
(07:00 )  How should I use LinkedIn to attract clients?
(13:00 )  Why and how do I launch my own group?
(17:00 )  What kind of companies should do this?
(18:16 )  How do you track all the activity in the group?
(20:30 )  What are the biggest mistakes you see people make?
(22:15 )  Is sharing your client's content in other groups worthwhile?
(25:00 )  What do you suggest your group owners do with the one email they send per week?
(27:00 )  How much time does one need to invest each day?
Resources Mentioned
LinkedSelling.com
Tracking System Example
Case Study (Software Company)
More About This Episode
The Groove Digital Marketing podcast is the podcast for entrepreneurs  who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help entrepreneurs discover which proven tactics and strategies  are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big.
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Transcript
Trent:
Welcome to episode number 17 of the Groove Digital Marketing podcast. I'm your host Trent Dyrsmid and this is the podcast where we help business owners and marketing executives to discover how to use digital marketing, marketing automation and social media to dramatically increase revenue by attracting more customers.
So if you're an executive and you're looking for proven tactics and strategies to help you increase traffic or capture more leads or align more client; well guess what, this is the podcast for you to listen to. Because the way that I convey that information is I bring proven experts on to the show as my guests and then I get them to tell us all their secrets on how they are achieving success in whatever area they are and this episode is no different.
My guest is a fellow by the name of Josh Turner. Way back in 2006 he was the CFO of a construction company that eventually got shut down. He was using LinkedIn way back then and so he used LinkedIn to get his first few clients after he started his own business after the demise of the construction company that he worked for.
And he was a CFO for hire. A lot of his clients started asking him, "Hey you seem pretty good with this LinkedIn thing, can you help us out because we think we should probably be using it and would like to get more customers and out of that need his business was born.
And in this interview we are going to talk about a specific case study of his; a company called Swip Manufacturing and how he helped them to create a robust group which has produced and continues to produce a steady flow of leads for the sales team at Swip as well as positioning Swip as a leader within the industry.