If you are looking for a way to laser target your absolute best prospective customers, listen to this interview to learn about programmatic advertising. Programmatic advertising is impressive stuff! It is a fairly new vehicle that will allow you to target your customers more cost effectively than ever before.
In this interview Trent interviews Trip Foster, CMO for Brandscreen and Zenovia Exchange. These companies are really focused on programmatic digital media. They offer a demand side platform and exchange for buying and selling of digital display ads.
Are you ready to dive into the details of what programmatic advertising is, why it is important, how you can get started, what it costs, and how your company can benefit?
Listen now and you'll hear Trip and I talk about:
(02:45 )  Introductions
(03:30 )  What is programmatic advertising?
(05:00 )  What is RTB?
(08:30 )  Why is this type of advertising so important?
(09:40 )  What is retargeting?
(13:00 )  Who is doing this now?
(16:00 )  How much does it cost to get started?
(19:30 )  What are the different types of Ads that you can run?
(22:00 )  How can people learn more?
Resources Mentioned
BrandScreen.com
IAB.net
tfoster@brandscreen.com
More About This Episode
The Groove Digital Marketing podcast is the podcast for entrepreneurs  who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help entrepreneurs discover which proven tactics and strategies  are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big.
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Transcript
Trent:
Welcome to episode number twenty of the Groove Digital Marketing Podcast. I'm your host Trent Dyrsmid. And this is the podcast where we help marketing executives to discover ways to use digital marketing and marketing automation to dramatically increase revenue. If you are a marketing executive and you are looking for proven ideas and proven tactics that will help you to increase your results this is the podcast that you want to listen to.
And the way that I make good on that promise is I bring proven experts on to the show and get them to share with me exactly what it is that they are doing to achieve the extraordinary results that they're achieving. And this episode is no different. On the show with me today is a fellow by the name of Trip Foster. Trip is the CMO of Zenovia Digital Exchange.
And in this episode we are going to talk at the high level to get you introduced to something called programmatic advertising. I have to confess, this was a topic I new absolutely nothing about before bringing Trip on the show, which is why I brought him on the show. And now having completed the episode and recording this intro for you; it was impressive stuff.
If you're looking for a way to laser target your absolute best prospective customers; programmatic advertising is fairly new; the industry itself is only about three years old; fairly new vehicle that is going to allow you to do this more cost effectively than you have ever been able to do it before. And in this episode we're going to dive into the details, we are going to talk about what is programmatic advertising, why is it important, who should use it, how do you get started, what does it cost, what are the benefits.
So I really encourage you, grab a pen and paper. You're going to get some really great ideas from this and we are going to welcome Trip here in just a second. But before we do that, if you are looking for additional education in the areas of online marketing we have an entire library of e-books that are available to you all for free.