How to Engage Your Audience Using a Tweet Chat with Ashley Jacobs
Update: 2014-07-22
Description
Asley Jacobs works for Wisebread.com, a very popular finance blog that covers frugal living, investing, retirement and insurance. For the last 3 yrs she has been in charge of the tweet chats.
Twitter is our #1 social network for promoting content and attracting new leads to our site. If you aren’t yet familiar with Twitter, it’s a platform you should really get proficient on.
Listen now and you'll hear Ashley and I talk about:
(03:45 ) Introduction
(05:00 ) What is tweet chat?
(07:30 ) Why should someone host a tweet chat?
(09:20 ) How should you plan & coordinate your own chat?
(13:50 ) What are the top 3 benefits of hosting a tweet chat?
(16:30 ) How do you choose a hashtag for a tweet chat?
(20:50 ) What are your best do's and dont's for hosting a chat?
Resources Mentioned
Wisebread.com
tchat.io
Tweetchat.com
@wisebread
More About This Episode
The Groove Digital Marketing podcast is the podcast for entrepreneurs who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help entrepreneurs discover which proven tactics and strategies are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big.
Listen Now
[Tweet "How to Engage Your Audience Using a Tweet Chat with Ashley Jacobs #thegroovepodcast"]
Transcript
Trent: Hey there, bright idea hunters. Welcome to The Groove Digital Marketing Podcast episode number 13. I am your host, Trent Dyrsmid. This is the podcast where we help marketing executives discover ways to use digital marketing and marketing automation to dramatically increase revenue. If you're a marketing executive and you're looking for proven tactics and strategies to help you increase traffic to your site, to increase conversions, and, ultimately to increase revenue, well, you're in the right place.
The way that we do that is I bring proven experts onto the show, and I interview them. I get them to share with us the results they achieved. Then, we do a reverse engineer and I get them to explain to me exactly how they achieved those results. So, if you're the type of person who likes to model the success of other people, would love to have the opportunity to look over someone's shoulder and see exactly how to do a certain thing or to achieve a certain result, that is what this podcast is for.
On the show with me today is a woman by the name of Ashley Jacobs. For the last three years, Ashley has been in charge of, among other things, the tweet chats for a very popular personal finance blog by the name of Wise Bread.
In this episode we're going to talk in detail about what a tweet chat is, why you should host one, how you should plan and coordinate your own, how you can find tweet chats to participate in, some of the benefits of tweet chats, and a few of the other logistical details of being able to gain proficiency in this area.
Twitter, I will tell you, is my number one social network in terms of promoting my content and attracting new traffic and leads to my site. If you're not yet super familiar with Twitter, it's a platform that you really want to become proficient with. Tweet chats, there are many, many, many organizations that are using them with great success. Stay tuned. In this episode, you're going to learn how to do exactly that.
Before we get into all that, I just want to draw your attention to a free resource that we have for you. If you'd like to learn more about all aspects of inbound marketing, go to groovedigitalmarketing.com/resources where you'll find a page that is filled with our ever-growing library of marketing eBooks. If you're looking for a detailed guide to give you insight on some aspect of inbound marketing, just head on over to groovedigitalmarketing.com/resources.
Twitter is our #1 social network for promoting content and attracting new leads to our site. If you aren’t yet familiar with Twitter, it’s a platform you should really get proficient on.
Listen now and you'll hear Ashley and I talk about:
(03:45 ) Introduction
(05:00 ) What is tweet chat?
(07:30 ) Why should someone host a tweet chat?
(09:20 ) How should you plan & coordinate your own chat?
(13:50 ) What are the top 3 benefits of hosting a tweet chat?
(16:30 ) How do you choose a hashtag for a tweet chat?
(20:50 ) What are your best do's and dont's for hosting a chat?
Resources Mentioned
Wisebread.com
tchat.io
Tweetchat.com
@wisebread
More About This Episode
The Groove Digital Marketing podcast is the podcast for entrepreneurs who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help entrepreneurs discover which proven tactics and strategies are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big.
Listen Now
[Tweet "How to Engage Your Audience Using a Tweet Chat with Ashley Jacobs #thegroovepodcast"]
Transcript
Trent: Hey there, bright idea hunters. Welcome to The Groove Digital Marketing Podcast episode number 13. I am your host, Trent Dyrsmid. This is the podcast where we help marketing executives discover ways to use digital marketing and marketing automation to dramatically increase revenue. If you're a marketing executive and you're looking for proven tactics and strategies to help you increase traffic to your site, to increase conversions, and, ultimately to increase revenue, well, you're in the right place.
The way that we do that is I bring proven experts onto the show, and I interview them. I get them to share with us the results they achieved. Then, we do a reverse engineer and I get them to explain to me exactly how they achieved those results. So, if you're the type of person who likes to model the success of other people, would love to have the opportunity to look over someone's shoulder and see exactly how to do a certain thing or to achieve a certain result, that is what this podcast is for.
On the show with me today is a woman by the name of Ashley Jacobs. For the last three years, Ashley has been in charge of, among other things, the tweet chats for a very popular personal finance blog by the name of Wise Bread.
In this episode we're going to talk in detail about what a tweet chat is, why you should host one, how you should plan and coordinate your own, how you can find tweet chats to participate in, some of the benefits of tweet chats, and a few of the other logistical details of being able to gain proficiency in this area.
Twitter, I will tell you, is my number one social network in terms of promoting my content and attracting new traffic and leads to my site. If you're not yet super familiar with Twitter, it's a platform that you really want to become proficient with. Tweet chats, there are many, many, many organizations that are using them with great success. Stay tuned. In this episode, you're going to learn how to do exactly that.
Before we get into all that, I just want to draw your attention to a free resource that we have for you. If you'd like to learn more about all aspects of inbound marketing, go to groovedigitalmarketing.com/resources where you'll find a page that is filled with our ever-growing library of marketing eBooks. If you're looking for a detailed guide to give you insight on some aspect of inbound marketing, just head on over to groovedigitalmarketing.com/resources.
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