How to Leverage Reddit to Build Your Audience
Update: 2014-09-23
Description
You’ve probably heard of Reddit, but do you know how to leverage it to grow your business? Have you tried Reddit out but found it difficult to figure out how to get results?
Brent Csutoras is a social media strategist and entrepreneur who specializes in social media marketing, content marketing and viral content creation. He’s been involved with the Reddit platform for a long time.
Reddit is a group of thousands of communities. No matter what you are interested in there is a sub Reddit for you to join in on the discussion. The whole purpose of Reddit is to share content that a particular sub Reddit would find interesting and would like to discuss.
Listen now and you'll hear Brent and I talk about:
(01:00 ) Introductions
(04:40 ) What is Reddit supposed to be used for?
(07:40 ) Why should a B2B Marketer care about Reddit?
(10:40 ) Can Reddit be useful to companies that offer a service?
(24:10 ) What is the approach that I need to take to succeed on Reddit?
(29:40 ) How do I find the rules for a sub-Reddit?
(31:50 ) Why should I study the moderators?
Resources Mentioned
RedditList.com
brent@brentcsutoras.com
KairayMedia.com
More About This Episode
The Groove Digital Marketing podcast is the podcast for entrepreneurs who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help entrepreneurs discover which proven tactics and strategies are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big.
Listen Now
[Tweet "How to Leverage Reddit to Build Your Audience #contentmarketing"]
Transcript
Trent:
Welcome to episode number 22 of the Groove Digital Marketing podcast. I am your host Trent Dyrsmid and this is the podcast where we help marketing executives to discover ways to use digital marketing and marketing automation to dramatically increase revenue.
Everybody cares about that right? So if you're a marketing executive and you are looking for proven tactics and strategies to help you increase traffic, conversions and profits well this is the right podcast to listen to.
So how do I make good on that promise, well I bring proven experts on to the show. And I get them to share with you and with me that exact strategies and tactics that they used to achieve the results that caught my attention in the first place.
This episode is no different, my guest this time around is a fellow by the name of Brent Csutoras and he is a social media strategist and entrepreneur who specialises in social media marketing, content marketing and viral content creation.
And in my research on a platform called Reddit I discovered Brent and he knows a lot more about it than I do. He's been friends with the founders for a long time and involved with the platform in one capacity or another for a long time and Reddit has gone through some very interesting changes.
They have just raised a big round of funding and they're off to do some new and more exciting things. If it is not a platform that you are familiar with it is really one that you need to understand.
Unlike say LinkedIn which is maybe just a community Reddit is a group of thousands of communities. Regardless of whatever you are interested in there is a subreddit for you to join in on the discussion and part of joining in on that discussion of course is to share content.
As a matter of fact that is the whole purpose of Reddit is to share content that that particular subreddit might find interesting and want to discuss. So you can imagine as a marketer there is an opportunity there. However Reddit decided to create a platform that is not terribly easy to figure out.
Especially when you are new and so if you don't take the time to figure it out or if you don't have a game plan t...
Brent Csutoras is a social media strategist and entrepreneur who specializes in social media marketing, content marketing and viral content creation. He’s been involved with the Reddit platform for a long time.
Reddit is a group of thousands of communities. No matter what you are interested in there is a sub Reddit for you to join in on the discussion. The whole purpose of Reddit is to share content that a particular sub Reddit would find interesting and would like to discuss.
Listen now and you'll hear Brent and I talk about:
(01:00 ) Introductions
(04:40 ) What is Reddit supposed to be used for?
(07:40 ) Why should a B2B Marketer care about Reddit?
(10:40 ) Can Reddit be useful to companies that offer a service?
(24:10 ) What is the approach that I need to take to succeed on Reddit?
(29:40 ) How do I find the rules for a sub-Reddit?
(31:50 ) Why should I study the moderators?
Resources Mentioned
RedditList.com
brent@brentcsutoras.com
KairayMedia.com
More About This Episode
The Groove Digital Marketing podcast is the podcast for entrepreneurs who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help entrepreneurs discover which proven tactics and strategies are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big.
Listen Now
[Tweet "How to Leverage Reddit to Build Your Audience #contentmarketing"]
Transcript
Trent:
Welcome to episode number 22 of the Groove Digital Marketing podcast. I am your host Trent Dyrsmid and this is the podcast where we help marketing executives to discover ways to use digital marketing and marketing automation to dramatically increase revenue.
Everybody cares about that right? So if you're a marketing executive and you are looking for proven tactics and strategies to help you increase traffic, conversions and profits well this is the right podcast to listen to.
So how do I make good on that promise, well I bring proven experts on to the show. And I get them to share with you and with me that exact strategies and tactics that they used to achieve the results that caught my attention in the first place.
This episode is no different, my guest this time around is a fellow by the name of Brent Csutoras and he is a social media strategist and entrepreneur who specialises in social media marketing, content marketing and viral content creation.
And in my research on a platform called Reddit I discovered Brent and he knows a lot more about it than I do. He's been friends with the founders for a long time and involved with the platform in one capacity or another for a long time and Reddit has gone through some very interesting changes.
They have just raised a big round of funding and they're off to do some new and more exciting things. If it is not a platform that you are familiar with it is really one that you need to understand.
Unlike say LinkedIn which is maybe just a community Reddit is a group of thousands of communities. Regardless of whatever you are interested in there is a subreddit for you to join in on the discussion and part of joining in on that discussion of course is to share content.
As a matter of fact that is the whole purpose of Reddit is to share content that that particular subreddit might find interesting and want to discuss. So you can imagine as a marketer there is an opportunity there. However Reddit decided to create a platform that is not terribly easy to figure out.
Especially when you are new and so if you don't take the time to figure it out or if you don't have a game plan t...
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