Jascha Kaykas-Wolff is CMO for BitTorrent, a well know internet brand. Jascha has been in internet technology for 17 years and has worked on projects including Microsoft product stores, social marketing, and workflow management and innovation.
In this episode, we won’t be talking about BitTorrent though, we’ll be talking about agile marketing. If you are not yet familiar with agile marketing, grab some paper and a pen so you can take notes as you learn how to avoid wasting money by evolving away from the legacy mindset of marketing.
We discuss specific tools and tactics and additional resources you can use to increase your education on this topic.
Listen now and you'll hear Jascha  and I talk about:
(01:00 )  Introductions
(05:20 )  What is agile marketing?
(09:20 )  Why is change management so difficult?
(12:20 )  What are some of the key distinctions executives need to master to succeed?
(13:50 )  How can agile marketing help to align sales and marketing?
(17:40 )  What are some of your recommended tools?
(21:20 )  What are the 3 key ideas for giving great feedback?
Resources Mentioned
Book: Switch by the Heath Brothers
Chief Marketing Technologist Blog (chiefmartec.com)
AgileDevelopment.org
AgileMarketingManifesto.org
@kaykas
More About This Episode
The Groove Digital Marketing podcast is the podcast for entrepreneurs  who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help entrepreneurs discover which proven tactics and strategies  are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big.
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Transcript
Trent:
Welcome back to episode number 23 of the Groove Digital Marketing podcast. I'm your host Trent Dyrsmid and this is the podcast for marketing executives who want to discover how to use digital marketing and marketing automation to have a dramatically positive impact on your organisation, most typically in terms of new customers and more revenue.
So if you're a marketing executive and you're looking for proven tactics, not the fluff that a lot of people like to talk about but stuff that is actually working for other people well this is the show that you want to listen to.
And the way that I make good on that promise of course is I bring these experts on to the show and then I get them to share with you and with me the specific tactics that they are using to achieve the results that they have achieved.
So in this particular episode my guest a fellow by the name of Jascha Kaykas Wolf, he is the chief marketing officer for Bit Torrent. A very, very well known brand on the internet however we are not going to be talking about Bit Torrent at all. In this particular episode instead we are going to be talking about something that Jascha is very, very passionate about and that is Agile marketing.
So if that is a concept that is not yet familiar with you I would encourage you to grab your pen and paper and make the 25 minutes or so needed to listen to this particular episode because when you do, you are going to discover how to avoid making huge marketing mistakes and wasting a whole bunch of money by going at marketing from the more traditional/legacy mindset.
And in addition to talking about the differences in mindset that you need to be an Agile marketer we're also going to talk about very specific tools and tactics as well as some additional resources that you can use to increase your education on this very important topic.
So all that to come in just a moment; before we get into it, I just want to make you aware of the fact that if you are looking for help with increasing your knowledge base around digital and online marketing ...