Nathania Stambouli is the Director of Marketing for Via Trading. Via Trading is a wholesale liquidation company based in Los Angeles, California, that helps department stores and manufacturers liquidate their unwanted inventory. Via Trading takes over unwanted inventory in large truckloads, warehouses it and then sells it in lots to smaller merchants.
Nathania handles all aspects of online and offline marketing. She has been with Via Trading for 10 years and has been pivotal in the growth of the organization from a marketing perspective.
We will talk about all of the things that Nathania has done in the past. What worked in the past? What bombed? What is working right now?
There are some real golden nuggets, especially if you are relatively new to online marketing.
Listen now and you'll hear Nathania and I talk about:
(02:00 )  Introduction
(04:25 )  What marketing activity has worked well over the last year?
(05:35 )  How do you find the blogs ended up being partners?
(06:30 )  How did you create emails that converted so well?
(08:32 )  What are some of the key lessons your learned from blogging?
(10:20 )  How did you determine what to blog about?
(12:17 )  What advice would you give to people who haven't yet done video?
(14:00 )  Please describe how you are widening your reach.
(17:45 )  How are webinars helping you to drive qualified leads?
More About This Episode
The Groove Digital Marketing podcast is the podcast for entrepreneurs  who want to discover how to use online marketing and sales automation tactics to massively grow their business.
It's designed to help entrepreneurs discover which proven tactics and strategies  are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big.
Listen Now
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Transcript
Trent:
Welcome to episode number eight of the Groove Digital Marketing podcast. I am your host, Trent Dyrsmid, and this is the podcast where we help entrepreneurs to discover ways to use digital marketing and marketing automation to dramatically increase the growth of their business.
If you are an entrepreneur looking for proven tactics to help you increase traffic to your site, to capture more leads, to attract more clients and ultimately to increase your profits; this is the podcast that you want to listen to.
And the way that we do that is I find proven experts and I get them to come on the show here with me. And then I grill them. I grill them to get all of the golden nuggets, as I like to call them, but all the specifics of the things that they did, to achieve the results that they got.
And in this episode I am joined by the director of marketing for a company called Via Trading and her name is Nathania Stambouli. She's been with the company for about ten years, so really has been pivotal in the growth of the organization from a marketing perspective. And in this interview we are going to talk about all of the things that she has done in the past, some that worked and some that didn't work, as well as what they are working on right now for their marketing plans for today and beyond.
So you are really going to find out some wonderful gold nuggets if you are relatively new to online marketing, in particular you will find this episode helpful. If you have been around it for quite a while and you are fairly versed, this interview might be a bit basic for you. But listen to the first few minutes and just see what you think.
Alright, so with that said please join me in welcoming Nathania to the show.
Hey Nathania welcome to the show.
Nathania:
Hi Trent, thanks for having me.
Trent:
Yeah, no problem at all, it is a pleasure to have you on the show with me.