Mark Lerner is the Director of Marketing for Oktopost, a social media marketing and content distribution platform for B2B companies. Mark is a jack-of-all-trades and his roles include social media marketing, content marketing and distribution, business development and growth hacking.
Groove Digital Marketing has recently started using Oktopost in our own business and we really enjoy it. (Hint: try it out, they offer a free trial.)
If you are not familiar with repurposing content, this interview will show you how to save a ton of time and produce a high volume of content with less effort than you think. Of course, you will also learn how to use Oktopost for social media content management and promotion.
Listen now and you'll hear Mark and I talk about:
(03:30 ) Introduction
(04:40 ) How did you define your target audience?
(08:10 ) How did you build relationships with influencers?
(13:40 ) How did you develop your content roadmap?
(18:40 ) How do you re-purpose your content?
(27:00 ) How do you use social media to promote your content?
(32:00 ) What is the purpose of your content marketing?
Resources Mentioned
oktopost.com
Best social media posting times
More About This Episode
The Groove Digital Marketing podcast is the podcast for entrepreneurs  who want to discover how to use online marketing and sales automation tactics to massively grow their business.
It's designed to help entrepreneurs discover which proven tactics and strategies  are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big.
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Transcript
Trent: Hey, there, bright idea hunters. Welcome to the Groove Digital Marketing podcast, episode number 12. I am your host, Trent Dyrsmid. This is the podcast where we help marketing executives to discover ways to use digital marketing and marketing automation to dramatically increase revenue. If you are a marketing executive and you're looking for proven tactics and strategies to help you increase traffic to your site, to increase conversions and ultimately to drive revenue, well, guess what, you are in the right place.
The way that we do that is we bring on proven experts from other organizations to share with us the exact tactics and strategies that they're using to achieve success. By listening to one of these episodes, it's very much like looking over the shoulder of someone who is already getting the results that you'd like to get and seeing exactly how they're doing it.
On the show with me today is a fellow by the name of Mark Lerner. He is the director of marketing for a company called Oktopost, which is a social media marketing content distribution platform that I have recently started to use in my own business. I really, really enjoy some of the features of that platform. I would encourage you to go ahead and give it a try, because they do offer a free trial. In this particular episode, Mark and I are going to talk in detail about five main themes.
The first one is how they went about defining their target audience for their platform. Their space is a very, very crowded one, so in order for them to get traction, they needed to be quite particular about whom they were going after.
Theme number two is we talked about how they went about building relationships with the influencers who already had the audience that they wanted to get access to.
Theme number three is we talked about how they developed their content road map.
Theme number four, we talked about repurposing content. If that's something that you're unfamiliar with, you're absolutely going to want to tune into about the 15-minute mark, when we start to talk about how they repurpose content and how it can save y...