In today's podcast, I interview Kristen Matthews, marketing manager at GroupHigh. Kristen is an outreach expert, and in this interview we talk about blogger outreach. Blogger outreach has fast become a popular way for brands to increase awareness for their products and stimulate word of mouth, mentions on social media, inbound links, and other good stuff.
To promote GroupHigh Kristen does a lot of blogger outreach. Kristen also does case studies for different case study articles and ebooks. And she works with GroupHigh's top brand clients to give them advice and setup blogger outreach campaigns.
Why is blogger outreach valuable?  Because people trust them!
81% US online population trusts info and advice they get from bloggers – that is almost everybody!
61% online population has made a purchase decision based on recommendation from a blogger.
Stats from BlogHer.com
Ready to learn more? By the end of this episode you will have a very clear path about what you should do to get a blogger outreach program setup within your organization.
Listen now and you'll hear Kristen and I talk about:
(02:30 )  Introduction
(03:30 )  Why is blogger outreach so important?
(06:30 )  How do you find the right bloggers?
(09:50 )  What are some tools to use for outreach?
(14:41 )  What are some do's and don'ts for making contact?
(18:51 )  What are some other benefits of working with bloggers?
(26:20 )  How do blogger events work?
Resources Mentioned
Inkybee.com
Making the Case for Blogger Outreach
Templates to Successfully Pitch Bloggers
Lorna Jane Case Study
BuluBox Case Study
More About This Episode
The Groove Digital Marketing podcast is the podcast for entrepreneurs  who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help entrepreneurs discover which proven tactics and strategies  are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big.
Listen Now
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Transcript
Trent:
Hey there bright idea hunters. Welcome back to episode number nineteen of the Groove Digital Marketing podcast. I am your host, Trent Dyrsmid, and this is the podcast where we help marketing executives to discover ways to use digital marketing and marketing automation to dramatically increase revenue.
So if you are looking for ways to increase traffic, capture more leads and ultimately more customers, this is a really good show to listen to. And the way that I make good on that promise is I bring proven experts on the show with me who are experts in particular areas and I get them to share with you and with me the exact tactics and strategies that they are using to achieve the success that they are getting.
So no theories and no puffery and no hype, just real stuff from real people who are often times your peers and a whole lot of idea sharing. So in this particular episode we are going to be talking about blogger outreach, which is fast becoming a very very popular way for brands to increase awareness for their products. And stimulate word of mouth and mentions on social media and inbound links and all sorts of really good stuff that you want to have.
So Kristen is an outreach expert. In case you are not familiar with blogger outreach and why you should be doing it, in this episode we are going to talk about that. Then we are going to talk about how to find the right bloggers; what to look for, how to build a list. I am going to talk about how you should make contact; some dos and don’ts. There are a couple of tools you might want to use. Some of them are paid, some of them are free.
And by the end of this episode you will have a very clear path to what y...