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Arjun Dhingra is a 2 time taekwondo world champion, former co-head coach, and has dominated the mortgage industry for over 24 years. He's now one of the leading voices in personal branding for financial professionals.

He explains:

• Why he was ready to quit after getting stood up at a coffee meeting

• How spending $6-7K per shoot resulted in zero business for 2 years

• The exact moment he realized his content was completely wrong

• Why 80% of mortgage content has zero value to consumers

• How asking "why should somebody give a shit?" transformed his business

We cover:
(00:00 ) Intro

(01:15 ) Why I Was Ready to Quit After Getting Stood Up at a Coffee Meeting

(03:28 ) How Expensive San Francisco Coffee Changed My Business Strategy

(05:45 ) I Had to Shift from Begging Agents to Attracting Them

(08:20 ) The First Two Years: $6-7K Per Shoot, Zero Business Results

(11:35 ) What I Was Doing Wrong: Content About Me Instead of Consumers

(14:10 ) The Switch: What Do Consumers Actually Want to Hear About?

(16:45 ) Why Most Industry Content Has Zero Value to End Users

(19:10 ) Ad Break

(20:21 ) When Agents Started Sharing My Financial Literacy Content

(23:15 ) Going Direct to Consumer Changed the Agent Relationship Dynamic

(26:30 ) The Coffee Meeting Hierarchy: Why You're Always Subservient

(28:50 ) From 1-to-1 Coffee Dates to 1-to-Many Content Marketing

(30:50 ) Ad Break

(31:21 ) Why 80% of My Content Doesn't Land (Roger Federer's 52% Win Rate)

(34:40 ) I Lose 80% of Every Day and Still Win the Long Game

(37:25 ) The Rocky 3 Moment: When Success Knocks You Off the Mountain

(40:15 ) Your Success Is Determined by How Much Pain You Endure

(43:50 ) From 2x World Champion to Building a Mortgage Empire Through Content

(47:20 ) Walking the Walk: What World Class Leadership Actually Means

Resources:
Arjun’s links:
Website: https://www.arjundhingra.com/
Instagram:https://www.instagram.com/arjunmortgage/?hl=nl

YouTube:https://www.youtube.com/channel/UC_6WPusOpF0aHuCKJR_f-AQ?view_as=subscriber

My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: https://podcasters.spotify.com/pod/sh...
🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured
🐣 X: https://x.com/andrewbayon
📸 Instagram: www.instagram.com/andrew_bayon/
🕺 TikTok: www.tiktok.com/@andrewbayon

A little about us:
- 10 years ago I made thousands of sales calls
- I was unfulfilled on the rollercoast of referral based sales
- I was overweight
- 7 years ago I spoke on stage at Curaytor about marketing
- I was the marketer for 5 top teams in the US spending several million on paid ads
- We were posting content on social but a little aimlessly
- Now we've generated well over $10 million in GCI directly from YouTube for agents
- Run many of the top YouTube channels from 0 to 50k in real estate
- Scaled the only hyper local newsletters across 50+ markets
- We grew our team at Knwn Local to 45 people
- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.

- Brand is one of the highest leverage things in business that scales your impact beyond you.
- Big visions often don't make sense to small-minded people.

If you want to have a greater impact, you'll have to make greater sacrifices.
My message: Don’t be well known, be Knwn well.
I'm pumped to help you grow & scale your business with this content.

DISCLAIMER:

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.

Your results may vary. Copyright © Knwn Local 2025

We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.