Digital Reset: Build Customer Relationships Big Tech—and AI—Can’t Touch (Thinks Out Loud 458)
Update: 2025-04-24
Description
This is a huge week around here. I’ve just announced the release of my new book, Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech. Which, yay, and all. I mean, good for me. But how does that help you?
Instead, what you need to focus on is the animating idea behind the book. And that is that Big Tech wants to be a gatekeeper between you and your customers. They’ve admitted it again and again. The question you should be asking is how do you escape their web and bypass Big Tech?
And that’s what this episode of Thinks Out Loud is all about. I hope you enjoy it.
Want to learn more? Here are the show notes for you.
Digital Reset: Build Customer Relationships Big Tech—and AI—Can’t Touch (Thinks Out Loud 458) — Headlines and Show Notes
Show Notes and Links
* More Studies Show AI Overviews Hurt Google Click Through Rates
* Report: Google AI Overviews Are Hurting Click Through Rates
* Content is King, Customer Experience is Queen (Thinks Out Loud Episode 188)
* Is "Content is King" Dead? (Thinks Out Loud Episode 306)
* Is Content a Strategic Product for Your Business? (Thinks Out Loud Episode 319)
* Is Content Still King or Have the Gatekeepers Won? (Thinks Out Loud Episode 328)
* Digital Gatekeepers and the Death of Organic Traffic (Thinks Out Loud Episode 247)
* The Rebirth of Trusted Gatekeepers (Thinks Out Loud Episode 307)
* Google Says You Should Not Use AI To Create Content… Kind Of (Thinks Out Loud 457)
* AI Can’t Save Bad Strategy: Why Fundamentals Still Matter in 2025 (Thinks Out Loud Episode 455)
* Should You Use AI to Create Your Content? (Thinks Out Loud Episode 454)
* <a href="https://timpeter.com/?feed-stats-url=aHR0cHM6Ly90aW1wZXRlci5jb20vYmxvZy9wb2ludC1vZi15b3VyLXdlYnNpdGUtaW4tYWdlLW9mLWFpLXRoaW5rcy1vdXQtbG91ZC00ND...
Instead, what you need to focus on is the animating idea behind the book. And that is that Big Tech wants to be a gatekeeper between you and your customers. They’ve admitted it again and again. The question you should be asking is how do you escape their web and bypass Big Tech?
And that’s what this episode of Thinks Out Loud is all about. I hope you enjoy it.
Want to learn more? Here are the show notes for you.
Digital Reset: Build Customer Relationships Big Tech—and AI—Can’t Touch (Thinks Out Loud 458) — Headlines and Show Notes
Show Notes and Links
* More Studies Show AI Overviews Hurt Google Click Through Rates
* Report: Google AI Overviews Are Hurting Click Through Rates
* Content is King, Customer Experience is Queen (Thinks Out Loud Episode 188)
* Is "Content is King" Dead? (Thinks Out Loud Episode 306)
* Is Content a Strategic Product for Your Business? (Thinks Out Loud Episode 319)
* Is Content Still King or Have the Gatekeepers Won? (Thinks Out Loud Episode 328)
* Digital Gatekeepers and the Death of Organic Traffic (Thinks Out Loud Episode 247)
* The Rebirth of Trusted Gatekeepers (Thinks Out Loud Episode 307)
* Google Says You Should Not Use AI To Create Content… Kind Of (Thinks Out Loud 457)
* AI Can’t Save Bad Strategy: Why Fundamentals Still Matter in 2025 (Thinks Out Loud Episode 455)
* Should You Use AI to Create Your Content? (Thinks Out Loud Episode 454)
* <a href="https://timpeter.com/?feed-stats-url=aHR0cHM6Ly90aW1wZXRlci5jb20vYmxvZy9wb2ludC1vZi15b3VyLXdlYnNpdGUtaW4tYWdlLW9mLWFpLXRoaW5rcy1vdXQtbG91ZC00ND...
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