Whether you want to call it SEO, AEO, AIO, GEO, or something else altogether, it’s clear that search is changing… or is it? Yes, customers are using AI answer engines much more often. Yes, Google and other “traditional” search engines are responding by adding more AI answers into their results.

The question, though, is how much you ought to change how you do what you do to answer your customers’ questions.

Is search as we know it completely different? Or do some fundamental truths remain that we still need to to keep in mind? That’s what this episode of the podcast is all about.

Want to learn more? Here are the show notes for you.

The New SEO? (Episode 469) — Headlines and Show Notes

Show Notes and Links

• Parsing the $35M GEO Play: What’s Real and What’s Fundraising Theater


• ChatGPT is reportedly scraping Google Search data to answer your questions – here’s how


• OpenAI Is Challenging Google—While Using Its Search Data


• Google’s Antitrust Case: A Win for Big Tech? (Episode 468)


• AI and Zero-Click Search: The Real Story (Episode 467)


• Revisiting The Brand is the Prompt (Thinks Out Loud) – Tim Peter & Associates


• The Rise of Agentic AI Among Your Customers (Episode 466)


• Revisiting Google Closes the Gate (Thinks Out Loud)


• The Brand is the Prompt (Thinks Out Loud 465)


• Google Closes the Gate on Marketers (Thinks Out Loud)


• Digital Reset: Build Customer Relationships Big Tech—and AI—Can’t Touch (Thinks Out Loud 458)


• AI Can’t Save Bad Strategy: Why Fundamentals Still Matter in 2025 (Thinks Out Loud Episode 455)


• Should You Use AI to Create Your Content? (Thinks Out Loud Episode 454)


• AI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450)


• How Should You Think About Website SEO for AI? (Thinks Out Loud Episode 448)


• Will AI Kill Content Marketing for Customer Acquisition? (Thinks Out Loud Episode 449)


• What’s the Point of Your Website in an Age of AI? (Thinks Out Loud Episode 447)


• AI Is Not the Future. You Are (Thinks Out Loud Episode 443)


• Is Google Doomed in 2025? (Thinks Out Loud Episode 440)


• Is AI a Gatekeeper? Or is it a Key? (Thinks Out Loud Episode 437)


• Four Big Threats (Plus a Bonus Threat!) To Google’s Dominance Next Year (Thinks Out Loud Episode 436)

Buy the Book — Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech

Tim Peter has written a new book called Digital Reset: Driving Marketing Beyond Big Tech. You can learn more about it here on the site. Or buy your copy on Amazon.com today.

Past Appearances

Rutgers Business School MSDM Speaker: Series: a Conversation with Tim Peter, Author of "Digital Reset"

Free Downloads

We have some free downloads for you to help you navigate the current situation, which you can find right here:

• A Modern Content Marketing Checklist. Want to ensure that each piece of content works for your business? Download our latest checklist to help put your content marketing to work for you.


• Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving, Driving — in 6 key areas in digital today, including:
  
  
  
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