Agentic AI is almost certainly going to be huge… and probably soon. Early versions of agentic AI already exist today. Some of them even work pretty well. And the early data suggests customers are OK with the idea of agentic AI.

Those facts lead to a few key questions for you:

• What’s driving — or limiting — adoption of agentic AI?


• When will we see agentic AI reach large customer groups?


• Which companies in the agentic AI space are best positioned to win?


• What will customer adoption of agentic AI mean for your business


• And, most importantly, what should you do about this shift?

Some of these questions have easy answers. Some… less so.

In this episode of the podcast, I try to break down what’s going on with agentic AI, when your customers might make the switch, and lay out a few ideas that you can put into practice, today, to ensure you can succeed both today, and whenever agentic AI breaks big.

Want to learn more? Here are the show notes for you.

The Rise of Agentic AI Among Your Customers (Thinks Out Loud Episode 466) — Headlines and Show Notes

Show Notes and Links

• Amazon Locks Down Against Google’s AI Shopping Agents — The Information


• Project Mariner – Google DeepMind


• Meredith Whittaker from Signal on the privacy implications of agentic AI, shared by @keithfitzgerald.bsky.social on Bluesky


• Booking.com Releases The Global AI Sentiment Report


• Personal Superintelligence by Mark Zuckerberg


• Mark Zuckerberg Just Declared War on the iPhone


• Why Amazon Is Buying Bee, an AI Bracelet That Records Everything You Say – WSJ


• A letter from Sam & Jony | OpenAI


• OpenAI recruits legendary iPhone designer Jony Ive to work on AI hardware in $6.5B deal | AP News


• A ChatGPT Screenless Phone Could Be Coming, as OpenAI Reportedly Eyes Jony Ive’s AI Startup – CNET


• OpenAI to release web browser in challenge to Google Chrome


• Revisiting Is AI a Gatekeeper? Or is it a Key?


• Gatekeepers Gonna Gate: Apple, Google, and Antitrust (Episode 258)


• A Far Too Quick Look at the Metaverse, web3, and the Future of Digital (Episode 349)


• AI Is Eating the World, But Who’s Paying for Dinner? (Episode 464)


• The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Episode 425) – Tim Peter & Associates


• Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Episode 424)


• Diversifying Your Marketing Mix When There’s Too Much to Do (Episode 430)


• Digital Reset: Marketing Beyond Big Tech


• Google Loses its Antitrust Case: Why That Matters for Your Business (Episode 429)

Buy the Book — Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech

Tim Peter has written a new book called Digital Reset: Driving Marketing Beyond Big Tech. You can learn more about it here on the site. Or buy your copy on Amazon.com today.

Past Appearances

Rutgers Business School MSDM Speaker: Series: a Conversation with Tim Peter, Author of "Digital Reset"

Free Downloads

We have some free downloads for you to help you navigate the current situation, which you can find right here:

• A Modern Content Marketing Checklist. Want to ensure that each piece of content works for your business? Download our latest checklist to help put your content marketing to work for you.


• Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effec