OpenAI just introduced Instant Checkout and apps in ChatGPT, allowing customers to buy products and services directly within the AI. This is, as they say, “the next step in agentic commerce.” It’s genuinely a capital-B, capital-D, Big Frickin’ Deal. No doubt about it.

At the same time, some folks might be rushing to claim these a whole new world, or a complete upending of commerce as we know it.

I’m… not convinced. Instead, I’m concerned that too many people are going to trade the Big Tech intermediaries we face today with a different set of intermediaries. Yes, ChatGPT is giving us the tools to transact directly in their platform. That’s good. How we use them, though, and what they mean for our businesses is what our job is all about.

So, what is the meaning of Instant Checkout and ChatGPT apps? What is the right way to approach these tools? And, ultimately, how can you use them to benefit your business today… and in the longer term?

That’s what this episode of the podcast is all about.

Want to learn more? Here are the show notes for you.

Are ChatGPT’s Apps Good for Your Business? (Episode 471) — Headlines and Show Notes

Show Notes and Links

• Introducing apps in ChatGPT and the new Apps SDK | OpenAI


• Stripe powers Instant Checkout in ChatGPT and releases Agentic Commerce Protocol codeveloped with OpenAI


• ChatGPT apps are live: Here are the first ones you can try | The Verge


• Buy it in ChatGPT: Instant Checkout and the Agentic Commerce Protocol | OpenAI


• Agentic Commerce


• The Brand is the Prompt (Thinks Out Loud 465)


• AI Is Eating the World, But Who’s Paying for Dinner? (Thinks Out Loud 464)


• How Should You Think About Website SEO for AI? (Thinks Out Loud Episode 448)


• Will Agentic AI Kill Your Content Marketing? (Episode 470)


• The New SEO? (Episode 469)


• AI and Zero-Click Search: The Real Story (Episode 467)


• The Rise of Agentic AI Among Your Customers (Episode 466)


• The Biggest Risk to Your Business? Becoming a “Hidden Intermediary” (Thinks Out Loud 267)

Buy the Book — Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech

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Past Appearances

You might also enjoy this webinar I participated in with Miles Partnership that looked at "The Power of Generative AI and ChatGPT: What It Means for Tourism & Hospitality" here:

Free Downloads

We have some free downloads for you to help you navigate the current situation, which you can find right here:

• A Modern Content Marketing Checklist. Want to ensure that each piece of content works for your business? Download our latest checklist to help put your content marketing to work for you.


• Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving, Driving — in 6 key areas in digital today, including:
  
  
  
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Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

Technical Details for Thinks Out Loud

Recorded using a Shure SM7B Vocal Dynamic Microphone and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into <a href="https://timpeter.com/?feed-stats-url=aHR0cHM6Ly93d3cuYW1hem9uLmNvbS9Mb2dpYy1Qcm8tWC9kcC9CMDdLVkMxMUc3L3JlZj1hc19saV9zc190bD9rZXl3b3Jkcz1hcHBsZStsb2dpYytwcm8reCZhbXA7cWlkPTE1NTUzNjI0NzImY