Revisiting Google Closes the Gate (Thinks Out Loud)
Update: 2025-07-02
Description
You may have heard me say that “gatekeepers gonna gate.” Well, Google’s AI Mode shows exactly what that looks like in practice. AI Mode is so disruptive to the way the web has worked for years that it looks like Google’s closing the gate on marketers, setting the stage to make a big move away from organic traffic and towards more paid traffic.
Google’s not alone, of course. Pretty much all the Big Tech gatekeepers are doing something similar.
What can you do about it? How can you make sure that Google’s not closing the gate on your brand and business? That’s what this episode of the podcast is all about.
Want to learn more? Here are the show notes for you.
Revisiting Google Closes the Gate (Thinks Out Loud) — Headlines and Show Notes
Show Notes and Links
* Google Closes the Gate on Marketers (Tim Peter’s Thinks Out Loud Podcast)
* The Brand is the Prompt (Tim Peter’s Thinks Out Loud Podcast)
* Lily Ray talked about How Google AI Mode Keeps Users in AI Mode | LinkedIn
* Michael Goldrich: Google Just Killed the Blue Links. What Hotel Teams Must Do to Stay Visible and Booked
* My LinkedIn post about Google slamming the gate shut in AI Mode for many businesses
* YouTube interview with Google CEO Sundar Pichai on the future of search, AI agents, and selling Chrome
* Lily Grozeva’s post on LinkedIn that says “Most marketers still think AI Search is about content. It’s not. It’s about signals, and most of them live off your website.”
* What Connects TikTok and the Hub and Spoke Model of Digital? (Thinks Out Loud Episode 299)
* Digital Gatekeepers and the Death of Organic Traffic (Thinks Out Loud Episode 247)
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