You may have heard me say that “gatekeepers gonna gate.” Well, Google’s AI Mode shows exactly what that looks like in practice. AI Mode is so disruptive to the way the web has worked for years that it looks like Google’s closing the gate on marketers, setting the stage to make a big move away from organic traffic and towards more paid traffic.

Google’s not alone, of course. Pretty much all the Big Tech gatekeepers are doing something similar.

What can you do about it? How can you make sure that Google’s not closing the gate on your brand and business? That’s what this episode of the podcast is all about.

Want to learn more? Here are the show notes for you.

Revisiting Google Closes the Gate (Thinks Out Loud) — Headlines and Show Notes

Show Notes and Links

• Google Closes the Gate on Marketers (Tim Peter’s Thinks Out Loud Podcast)


• The Brand is the Prompt (Tim Peter’s Thinks Out Loud Podcast)


• Lily Ray talked about How Google AI Mode Keeps Users in AI Mode | LinkedIn


• Michael Goldrich: Google Just Killed the Blue Links. What Hotel Teams Must Do to Stay Visible and Booked


• My LinkedIn post about Google slamming the gate shut in AI Mode for many businesses


• YouTube interview with Google CEO Sundar Pichai on the future of search, AI agents, and selling Chrome


• Lily Grozeva’s post on LinkedIn that says “Most marketers still think AI Search is about content. It’s not. It’s about signals, and most of them live off your website.”


• What Connects TikTok and the Hub and Spoke Model of Digital? (Thinks Out Loud Episode 299)


• Digital Gatekeepers and the Death of Organic Traffic (Thinks Out Loud Episode 247)


• Whose brand does Google want to build? – Biznology


• Is Content Still King or Have the Gatekeepers Won? (Thinks Out Loud Episode 328)


• You Don’t Need a Website


• Revisiting How to Escape Big Tech’s Web (Thinks Out Loud)


• The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425)


• Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424)

Buy the Book — Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech

Tim Peter has written a new book called Digital Reset: Driving Marketing Beyond Big Tech. You can learn more about it here on the site. Or buy your copy on Amazon.com today.

Past Appearances

You might also enjoy this webinar I recently participated in with Miles Partnership that looked at "The Power of Generative AI and ChatGPT: What It Means for Tourism & Hospitality" here:

Free Downloads

We have some free downloads for you to help you navigate the current situation, which you can find right here:

• A Modern Content Marketing Checklist. Want to ensure that each piece of content works for your business? Download our latest checklist to help put your content marketing to work for you.


• Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving, Driving — in 6 key areas in digital today, including:
  
  
  
  • Customer Focus
  
  
  • Strategy
  
  
  • Technology
  
  
  • Operations
  
  
  • Culture
  
  
  • Data
  
  
  
  

Best of Thinks Out Loud

You can find our “Best of Thinks Out Loud” playlist on Spotify right here:

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Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

Technical Details for Thinks Out Loud

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