DiscoverThinks Out Loud: E-commerce and Digital StrategyGoogle’s Antitrust Case: A Win for Big Tech? (Episode 468)
Google’s Antitrust Case: A Win for Big Tech? (Episode 468)

Google’s Antitrust Case: A Win for Big Tech? (Episode 468)

Update: 2025-09-05
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While Judge Amit Mehta has imposed penalties on Google for its anticompetitive behavior, I’m convinced that the big winner in the antitrust trial is… Google. And, to a lesser extent, the rest of Big Tech wins, too.

Confused? Don’t be.

What did Judge Mehta’s ruling say? Why do I think Google won more than they lost? And, more importantly, what does all of this mean for your business?

That’s what this episode of the podcast is all about.

Want to learn more? Here are the show notes for you.

Google’s Antitrust Case: A Win for Big Tech? (Episode 468) — Headlines and Show Notes

Show Notes and Links



* Judge Mehta’s Google Antitrust Remedies: Threading The Needle Between Overkill And Underkill (includes PDF link to ruling)

* Google says pay for AI-powered search dominance | Tim Peter posted on the topic | LinkedIn

* The future of AI-powered Search marketing – Think with Google

* Why "Zero Click Marketing" Isn’t the End of the World | Tim Peter posted on the topic | LinkedIn

* I don’t care what anyone says, Google won its search antitrust trial. Sure, the court said they were a monopoly. But its remedies will do little to stop Google’s continued gatekeeping. | Tim Peter posted on the topic | LinkedIn

* The tech antitrust renaissance may already be over | The Verge

* The limits of AI agents | Tim Peter posted on the topic | LinkedIn

* AI and Zero-Click Search: The Real Story (Episode 467)

* The Rise of Agentic AI Among Your Customers (Episode 466)

* Revisiting Google Closes the Gate (Thinks Out Loud)

* <a href="https://timpeter.com/?
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Google’s Antitrust Case: A Win for Big Tech? (Episode 468)

Google’s Antitrust Case: A Win for Big Tech? (Episode 468)

Tim Peter