I’m generally bullish on AI and its potential benefits for customers and brands. What I’m less bullish about are all the folks essentially telling you that AI will make you give up building meaningful connections between your brand and your customers. Without meaning to, they’re describing a world where every brand becomes a commodity. And, frankly, I simply refuse to go along.

Instead, we need to do the work, right now, that will drive customers to ask for us by name. And that depends on building brands customers care about. In short, in the age of AI, brand isn’t everything. It’s the only thing.

Why is brand “the only thing” in the age of AI? Why does it matter? And what can you do to ensure customers ask for you by name?

That’s what this episode of the podcast is all about. Here are the show notes for you.

In the Age of AI, Brand Isn’t Everything. It’s the Only Thing (Episode 472) — Headlines and Show Notes

Show Notes and Links

• Trivago – Wikipedia


• Metasearch engine – Wikipedia


• AI at Meta


• The Biggest Risk to Your Business? Becoming a "Hidden Intermediary"


• The Hotel Marketing and Distribution Trend You Care About Most This Year


• Revisiting “The New SEO” (Podcast)


• The Hidden Factor OTA’s Use to Get Between You and Your Guests (Travel Tuesday) – Tim Peter & Associates


• Most Popular Apps (2025) – Business of Apps


• Are ChatGPT’s Apps Good for Your Business? (Episode 471)


• ChatGPT Atlas


• OpenAI’s Sam Altman hypes mystery ChatGPT device — ‘It’s so beautiful, a case would be a crime’ | Tom’s Guide


• These are the ChatGPT-powered AI devices that OpenAI might be working on | TechRadar


• Comet Browser: a Personal AI Assistant


• This new AI browser lets you set up ‘Skills’ to take on your everyday tasks – how it works | ZDNET


• Top AI Web Browsers Benchmark Including ChatGPT Atlas


• The Brand is the Prompt (Thinks Out Loud 465)

Buy the Book — Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech

Tim Peter has written a new book called Digital Reset: Driving Marketing Beyond Big Tech. You can learn more about it here on the site. Or buy your copy on Amazon.com today.

Past Appearances

Rutgers Business School MSDM Speaker: Series: a Conversation with Tim Peter, Author of "Digital Reset"

Free Downloads

We have some free downloads for you to help you navigate the current situation, which you can find right here:

• A Modern Content Marketing Checklist. Want to ensure that each piece of content works for your business? Download our latest checklist to help put your content marketing to work for you.


• Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving, Driving — in 6 key areas in digital today, including:
  
  
  
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Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a <a href="https://timpeter.com/?feed-stats-url=aHR0cHM6Ly93d3cuYW1hem9uLmNvbS9Gb2N1c3JpdGUtU2NhcmxldHQtQXVkaW8tSW50ZXJmYWNlLVRvb2xzL2RwL0IwN1FTQzkyTkcvcmVmPWFzX2xpX3NzX3RsP2NyaWQ9MjBTMVVaOVQ1MFFaQiYjMDM4O2tleXdvcmRzPWZvY3Vzcml0ZStzY2FybGV0dCs0aTQrM3JkK2dlbiYjMDM4O3FpZD0xNTY3NjM2MDAxJiMwMzg