With customers increasingly turning towards AI to get the answers they need for their business, you might be rethinking the value your website provides to those customers — and to your business. It’s absolutely worthwhile to ask the question. The answer, though, might surprise you.

In this episode of the podcast, Tim Peter looks at whether you still need a website in the age of AI, what its value is to your customers and your business, and, most importantly, how to make sure your website works for both in the longer term.

Want to learn more? Here are the show notes for you.

Rethinking Your Website in the Age of AI (Episode 473) — Headlines and Show Notes

Show Notes and Links

• To Succeed in Driving Direct Bookings, Invest in It


• New Year’s resolutions for digital marketers – Biznology


• (1) There Are Two Ways To Increase Direct Bookings for Your Hotel. One Of Them Has A Future. | LinkedIn


• The Role Of E-E-A-T In Generative Engine Optimization (GEO)


• E-E-A-T and Domain Authority: Foundation of AI SEO Success


• What Connects TikTok and the Hub and Spoke Model of Digital? (Thinks Out Loud Episode 299)


• The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425) – Tim Peter & Associates


• Pricing | RankScale


• Peec AI – AI Search Analytics for Marketing Teams


• LLMrefs – Generative AI Search Analytics – LLM SEO Tracker


• Track AI Overviews with Keyword.com


• SE Ranking Pricing Plans


• Pricing – Profound

Buy the Book — Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech

Tim Peter has written a new book called Digital Reset: Driving Marketing Beyond Big Tech. You can learn more about it here on the site. Or buy your copy on Amazon.com today.

Past Appearances

Rutgers Business School MSDM Speaker: Series: a Conversation with Tim Peter, Author of "Digital Reset"

Free Downloads

We have some free downloads for you to help you navigate the current situation, which you can find right here:

• A Modern Content Marketing Checklist. Want to ensure that each piece of content works for your business? Download our latest checklist to help put your content marketing to work for you.


• Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving, Driving — in 6 key areas in digital today, including:
  
  
  
  • Customer Focus
  
  
  • Strategy
  
  
  • Technology
  
  
  • Operations
  
  
  • Culture
  
  
  • Data
  
  
  
  

Best of Thinks Out Loud

You can find our “Best of Thinks Out Loud” playlist on Spotify right here:

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Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

Technical Details for Thinks Out Loud

Recorded using a Shure SM7B Vocal Dynamic Microphone and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 25m 06s

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