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Thinks Out Loud: E-commerce and Digital Strategy
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Thinks Out Loud: E-commerce and Digital Strategy

Author: Tim Peter

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Thinks Out Loud, a weekly production of Tim Peter & Associates, looks at the e-commerce and digital trends that influence your business strategy. Hosted by Tim Peter, each episode explores the rapidly shifting digital marketplace and uncovers tips to help you put those trends to work to improve your brand and business.



Thinks Out Loud also looks at how mobile and social shape your customers' activities online and how you can develop the right marketing and customer experience strategies to drive growth for your organization.
320 Episodes
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Google has now added agentic AI to Chrome and in its Search Labs. Google has enormous reach with these tools, which means your customers could start using them almost any… The post Will Agentic AI Kill Your Content Marketing? (Episode 470) appeared first on Tim Peter & Associates.
Whether you want to call it SEO, AEO, AIO, GEO, or something else altogether, it’s clear that search is changing… or is it? Yes, customers are using AI answer engines… The post The New SEO? (Episode 469) appeared first on Tim Peter & Associates.
While Judge Amit Mehta has imposed penalties on Google for its anticompetitive behavior, I’m convinced that the big winner in the antitrust trial is… Google. And, to a lesser extent,… The post Google’s Antitrust Case: A Win for Big Tech? (Episode 468) appeared first on Tim Peter & Associates.
For all the talk about zero-click search, folks seem to keep overlooking one of its key consequences: How Google (and others) will make money. In short, Google can’t survive in… The post AI and Zero-Click Search: The Real Story (Episode 467) appeared first on Tim Peter & Associates.
Agentic AI is almost certainly going to be huge… and probably soon. Early versions of agentic AI already exist today. Some of them even work pretty well. And the early… The post The Rise of Agentic AI Among Your Customers (Episode 466) appeared first on Tim Peter & Associates.
Unlike a lot of folks, I’m not convinced that AI agents are the end of brands. Sure, there’s a risk. But I still believe most customers will choose brands that… The post Revisiting The Brand is the Prompt (Thinks Out Loud) appeared first on Tim Peter & Associates.
Google seems scared. Customers seem ready to jump. Behaviors are shifting fast and furious. While I tend to think Google is in the best possible position to win the AI… The post Revisiting AI Is Eating the World, But Who’s Paying for Dinner? (Thinks Out Loud) appeared first on Tim Peter & Associates.
Does it seem like you are destined to fall behind when it comes to AI? I know for many marketers and e-commerce professionals, especially at small or mid-sized businesses, it… The post Revisiting Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud) appeared first on Tim Peter & Associates.
You may have heard me say that “gatekeepers gonna gate.” Well, Google’s AI Mode shows exactly what that looks like in practice. AI Mode is so disruptive to the way… The post Revisiting Google Closes the Gate (Thinks Out Loud) appeared first on Tim Peter & Associates.
One of my favorite facts about the internet is that people will always tell you when you’re wrong. Seriously. It’s a feature, not a bug. Because when that happens, it… The post The Brand is the Prompt (Thinks Out Loud 465) appeared first on Tim Peter & Associates.
Apple told us at their WWDC that they’re seriously rethinking how they use AI on their devices, largely because they way they’s previously announced AI on their devices straight up… The post Revisiting Is Apple Dropping Google? What Does That Mean For Your Business? appeared first on Tim Peter & Associates.
Mary Meeker’s latest report is out and it’s all about artificial intelligence. It’s a brilliant report. But it’s missing why all of these changes matter for marketers and e-commerce/customer acquisition… The post AI Is Eating the World, But Who’s Paying for Dinner? (Thinks Out Loud 464) appeared first on Tim Peter & Associates.
Google’s AI Mode in search, to put it bluntly, sucks. At least it does if your job is to drive traffic and revenue for your business. We all know that… The post Google Closes the Gate on Marketers (Thinks Out Loud) appeared first on Tim Peter & Associates.
It’s Memorial Day weekend here in the US. And Tim’s got some quick thoughts for you to enjoy before you take off for the weekend. Be sure to give a… The post Touch Grass — Memorial Day 2025 (Thinks Out Loud 462) appeared first on Tim Peter & Associates.
This is a slightly different episode than usual, and, to be honest, slightly more self-promotional than usual, too. You see, I am very excited to share the news that my… The post Digital Reset is Here (Thinks Out Loud 461) appeared first on Tim Peter & Associates.
According to Search Engine Journal, Apple might be thinking about replacing Google with ChatGPT or Perplexity as its default search engine in Safari. I know, I know, it sounds crazy.… The post Is Apple Dropping Google? What Does That Mean For Your Business? (Thinks Out Loud 460) appeared first on Tim Peter & Associates.
My friend Mark Schafer just asked a brilliant question on LinkedIn about whether small and mid-sized businesses are destined to fall behind when it comes to AI. It’s a beautiful… The post Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud 459) appeared first on Tim Peter & Associates.
This is a huge week around here. I’ve just announced the release of my new book, Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech. Which, yay, and all.… The post Digital Reset: Build Customer Relationships Big Tech—and AI—Can’t Touch (Thinks Out Loud 458) appeared first on Tim Peter & Associates.
Google may have just told marketers they can never use AI to create content. Or… maybe not. Their actual recommendations are somewhat more nuanced than simply “AI bad” or “AI… The post Google Says You Should Not Use AI To Create Content… Kind Of (Thinks Out Loud 457) appeared first on Tim Peter & Associates.
So, the economy has been going through it over the last couple months — and especially over the last week in particular. That’s a plain fact. But it’s more than… The post Here We Go Again: Marketing in Another Bizarre Economy (Thinks Out Loud 456) appeared first on Tim Peter & Associates.
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