We’ve seen a lot of work around agentic AI in the last handful of weeks and months, with Google adding agentic AI to Chrome and in its Search Labs; ChatGPT offering its Atlas browser that offers agentic capabilities, and Perplexity doing the same with its Comet browser. This last one seems to be ruffling some feathers, as Amazon has “demanded” that Perplexity stop using its agents to buy stuff on Amazon.

Part of me wants to say, “Boo-hoo, Amazon. Not so fun when the shoe is on the other foot, is it?”

BUT…

Amazon has invested lots of money and effort into creating content and crafting experiences only to have Perplexity come along and scoop it all up. While it’s tough to feel bad for any Big Tech gatekeeper, at least in this case, Amazon’s got a point.

That point is even more relevant for your business, your brand, and your content. What happens to you? Will agents replace the content you’ve worked so hard to create and curate, giving customers answers to their questions? In short, will agentic AI kill your content marketing?

I’m skeptical. In fact, I believe our job now is to actively work and make sure that agentic AI doesn’t kill your content marketing.

Why? What’s so important about maintaining a coherent, capable content marketing strategy in an AI-dominated landscape? How can you make sure you content continues to work for your brand and business? Ultimately, how can you make sure that agentic AI doesn’t kill your content marketing?

That’s what this episode of the podcast is all about.

Want to learn more? Here are the show notes for you.

Revisiting Will Agentic AI Kill Your Content Marketing? — Headlines and Show Notes

Show Notes and Links

• Amazon Demands Perplexity Stop AI Tool From Making Purchases – Bloomberg


• Will Agentic AI Kill Your Content Marketing? (Episode 470)


• Chrome: The browser you love, reimagined with AI


• What is agentic AI? Definition and differentiators | Google Cloud


• The Rise of Agentic AI Among Your Customers (Episode 466)


• The New SEO? (Episode 469)


• Google’s Antitrust Case: A Win for Big Tech? (Episode 468)


• AI and Zero-Click Search: The Real Story (Episode 467)


• Agentic AI In SEO: AI Agents & The Future Of Content Strategy (Part 3)


• Research Shows How To Optimize For Google AIO And ChatGPT


• Google Search Labs gains Agentic capabilities in AI Mode


• How Google’s AI updates to Chrome threaten brands – Ad Age

Buy the Book — Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech

Tim Peter has written a new book called Digital Reset: Driving Marketing Beyond Big Tech. You can learn more about it here on the site. Or buy your copy on Amazon.com today.

Past Appearances

Rutgers Business School MSDM Speaker: Series: a Conversation with Tim Peter, Author of "Digital Reset"

Free Downloads

We have some free downloads for you to help you navigate the current situation, which you can find right here:

• A Modern Content Marketing Checklist. Want to ensure that each piece of content works for your business? Download our latest checklist to help put your content marketing to work for you.


• Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving, Driving — in 6 key areas in digital today, including:
  
  
  
  • Customer Focus
  
  
  • Strategy
  
  
  • Technology
  
  
  • Operations
  
  
  • Culture
  
  
  • Data
  
  
  
  

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Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

Technical Details for Thinks Out Loud

Recorded using a Shure SM7B Vocal Dynamic Microphone and a <a href="https://timpeter.com/?feed-stats-url=aHR0cHM6Ly93d3cuYW1hem9uLmNvbS9Gb2N1c3JpdGUtU2NhcmxldHQtQXVkaW8tSW50ZXJmYWNlLVRvb2xzL2RwL0IwN1FTQzkyTkcvcmVmPWFzX2xpX3NzX3RsP2NyaW