Google has now added agentic AI to Chrome and in its Search Labs. Google has enormous reach with these tools, which means your customers could start using them almost any day.

The question is, what happens to your content? Will agents replace the content you’ve worked so hard to create and curate, giving customers answers to their questions? In shortt, will agentic AI kill your content marketing?

I’m not convinced. More than that, I believe we must actively work to make sure that doesn’t become true.

Why? What’s so important about maintaining a coherent, capable content marketing strategy in an AI-dominated landscape? How can you make sure you content continues to work for your brand and business? Ultimately, how can you make sure that agentic AI doesn’t kill your content marketing?

That’s what this episode of the podcast is all about.

Want to learn more? Here are the show notes for you.

Will Agentic AI Kill Your Content Marketing? (Episode 470) — Headlines and Show Notes

Show Notes and Links

• Go behind the browser with Chrome’s new AI features


• Chrome: The browser you love, reimagined with AI


• What is agentic AI? Definition and differentiators | Google Cloud


• The Rise of Agentic AI Among Your Customers (Episode 466)


• The New SEO? (Episode 469)


• Google’s Antitrust Case: A Win for Big Tech? (Episode 468)


• AI and Zero-Click Search: The Real Story (Episode 467)


• Agentic AI In SEO: AI Agents & The Future Of Content Strategy (Part 3)


• Research Shows How To Optimize For Google AIO And ChatGPT


• Google Search Labs gains Agentic capabilities in AI Mode


• How Google’s AI updates to Chrome threaten brands – Ad Age

Buy the Book — Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech

Tim Peter has written a new book called Digital Reset: Driving Marketing Beyond Big Tech. You can learn more about it here on the site. Or buy your copy on Amazon.com today.

Past Appearances

You might also enjoy this webinar I participated in with Miles Partnership that looked at "The Power of Generative AI and ChatGPT: What It Means for Tourism & Hospitality" here:

Free Downloads

We have some free downloads for you to help you navigate the current situation, which you can find right here:

• A Modern Content Marketing Checklist. Want to ensure that each piece of content works for your business? Download our latest checklist to help put your content marketing to work for you.


• Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving, Driving — in 6 key areas in digital today, including:
  
  
  
  • Customer Focus
  
  
  • Strategy
  
  
  • Technology
  
  
  • Operations
  
  
  • Culture
  
  
  • Data
  
  
  
  

Best of Thinks Out Loud

You can find our “Best of Thinks Out Loud” playlist on Spotify right here:

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Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

Technical Details for Thinks Out Loud

Recorded using a Shure SM7B Vocal Dynamic Microphone and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 18m 00s