DiscoverThinks Out Loud: E-commerce and Digital StrategyRevisiting Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud)
Revisiting Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud)

Revisiting Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud)

Update: 2025-07-11
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MidJourney generated image of marketer overwhelmed by amount of work to illustrate why it's so hard to marketers to keep up with AI.

Does it seem like you are destined to fall behind when it comes to AI? I know for many marketers and e-commerce professionals, especially at small or mid-sized businesses, it can seem that way.


In some ways, it’s not just possible, but actually likely that you will. AI is incredibly fast. It’s incredibly powerful. To think that human beings can outthink AI is not realistic. As I like to say, “You’re not going to out-AI AI.”


But, in a far more meaningful way, I’m don’t think that our inability to keep up with AI is a problem. Because, just as we can’t out-AI AI, artificial intelligence can’t out-human humans.


Instead, there are many areas where marketers can not only keep up—and keep ourselves relevant. They’re also what will set us apart… and set us up for long-term success.


Is it impossible for marketers to keep up with AI? And what should we do instead? That’s what this espisode of the podcast is all about.


Want to learn more? Here are the show notes for you.


Revisiting “Is It Impossible for Marketers to Keep Up With AI?” (Thinks Out Loud 459) — Headlines and Show Notes


Show Notes and Links



Rutgers Business School MSDM Speaker: Series: a Conversation with Tim Peter, Author of "Digital Reset"


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Revisiting Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud)

Revisiting Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud)

Tim Peter