Are you as sick as I am of hearing people claim that SEO is dead? I mean, c’mon. How is that we keep regurgitating the same foul nonsense to drive clicks, engagement, and a little bit of anger among the marketing community. I promise I’m not going to ask “is SEO dead?” or claim that “SEO is dead” or anything similar anytime soon.

What’s also true is that how your customers search for what they need is changing — and quickly.

Some folks want to call these changes GEO. Some call them AEO. Some call them AIO. I don’t think it matters what we call them. What matters is understanding how your customers’ behaviors are changing… and what you can do to ensure your customers find you whenever they’re looking. And that’s what this episode of the podcast is all about.

Want to know more about “the new SEO”? Then be sure to check this one out.

Here are the show notes for you.

Revisiting “The New SEO” — Headlines and Show Notes

Show Notes and Links

• The New SEO? (Episode 469)


• Parsing the $35M GEO Play: What’s Real and What’s Fundraising Theater


• ChatGPT is reportedly scraping Google Search data to answer your questions – here’s how


• OpenAI Is Challenging Google—While Using Its Search Data


• Google’s Antitrust Case: A Win for Big Tech? (Episode 468)


• AI and Zero-Click Search: The Real Story (Episode 467)


• Revisiting The Brand is the Prompt (Thinks Out Loud) – Tim Peter & Associates


• The Rise of Agentic AI Among Your Customers (Episode 466)


• Revisiting Google Closes the Gate (Thinks Out Loud)


• The Brand is the Prompt (Thinks Out Loud 465)


• Google Closes the Gate on Marketers (Thinks Out Loud)


• Digital Reset: Build Customer Relationships Big Tech—and AI—Can’t Touch (Thinks Out Loud 458)


• AI Can’t Save Bad Strategy: Why Fundamentals Still Matter in 2025 (Thinks Out Loud Episode 455)


• Should You Use AI to Create Your Content? (Thinks Out Loud Episode 454)


• AI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450)


• How Should You Think About Website SEO for AI? (Thinks Out Loud Episode 448)


• Will AI Kill Content Marketing for Customer Acquisition? (Thinks Out Loud Episode 449)


• What’s the Point of Your Website in an Age of AI? (Thinks Out Loud Episode 447)


• AI Is Not the Future. You Are (Thinks Out Loud Episode 443)


• Is Google Doomed in 2025? (Thinks Out Loud Episode 440)


• Is AI a Gatekeeper? Or is it a Key? (Thinks Out Loud Episode 437)


• Four Big Threats (Plus a Bonus Threat!) To Google’s Dominance Next Year (Thinks Out Loud Episode 436)

Buy the Book — Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech

Tim Peter has written a new book called Digital Reset: Driving Marketing Beyond Big Tech. You can learn more about it here on the site. Or buy your copy on Amazon.com today.

Past Appearances

Rutgers Business School MSDM Speaker: Series: a Conversation with Tim Peter, Author of "Digital Reset"

Free Downloads

We have some free downloads for you to help you navigate the current situation, which you can find right here:

• A Modern Content Marketing Checklist. Want to ensure that each piece of content works for your business? Download our latest checklist to help put your content marketing to work for you.


• Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving,