Revisiting The Brand is the Prompt (Thinks Out Loud)
Update: 2025-07-25
Description
Unlike a lot of folks, I’m not convinced that AI agents are the end of brands. Sure, there’s a risk. But I still believe most customers will choose brands that work for their needs & and will train their agents, as those evolve, to pick their preferred options in many cases.
Of course, getting customers to train their agents that you’re the right choice isn’t something you can wait to do when (or if) agents become available. Instead, it’s something you can (and should!) do right now. Even better, it works for your brand and business… right now. What’s not to love about that?
In this episode of the podcast, I take a look at why brands will continue to matter, why “the brand is the prompt,” and what you need to do to get customers to ask for you by name.
Want to learn more about it? Here are the show notes for you.
The Brand is the Prompt (Thinks Out Loud 465) — Headlines and Show Notes
Show Notes and Links
* The Brand is the Prompt (Thinks Out Loud 465)
* Michael J. Goldrich | LinkedIn
* Tammie Carlisle, CHDM | LinkedIn
* Mark Simchock | LinkedIn
* Peter Syme | LinkedIn
* Pedro Colaco | LinkedIn
* Steve Cummins | LinkedIn
* What’s the Point of Your Website in an Age of AI? (Thinks Out Loud Episode 447)
* The Only Way to Succeed Next Year (Thinks Out Loud Episode 444)
* AI Is Not the Future. You Are (Thinks Out Loud Episode 443)
* How Google Loses (Thinks Out Loud Episode 442)
* AI Is Eating the World, But Who’s Paying for Dinner? (Thinks Out Loud 464)
* Google Closes the Gate on Marketers (Thinks Out Loud)
* <a href="https://timpeter.com/?feed-stats-url=aHR0cHM6Ly90aW1wZXRlci5jb20vYmxvZy9pcy1pdC1pbXBvc3NpYmxlLWZvci1tYXJrZXRlcnMtdG8ta2VlcC11cC13aXRoLWFpLXRoaW5rcy1vdXQtbG91ZC00NTkv&feed-stats-u...
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