Unlike a lot of folks, I’m not convinced that AI agents are the end of brands. Sure, there’s a risk. But I still believe most customers will choose brands that work for their needs & and will train their agents, as those evolve, to pick their preferred options in many cases.

Of course, getting customers to train their agents that you’re the right choice isn’t something you can wait to do when (or if) agents become available. Instead, it’s something you can (and should!) do right now. Even better, it works for your brand and business… right now. What’s not to love about that?

In this episode of the podcast, I take a look at why brands will continue to matter, why “the brand is the prompt,” and what you need to do to get customers to ask for you by name.

Want to learn more about it? Here are the show notes for you.

The Brand is the Prompt (Thinks Out Loud 465) — Headlines and Show Notes

Show Notes and Links

• The Brand is the Prompt (Thinks Out Loud 465)


• Michael J. Goldrich | LinkedIn


• Tammie Carlisle, CHDM | LinkedIn


• Mark Simchock | LinkedIn


• Peter Syme | LinkedIn


• Pedro Colaco | LinkedIn


• Steve Cummins | LinkedIn


• What’s the Point of Your Website in an Age of AI? (Thinks Out Loud Episode 447)


• The Only Way to Succeed Next Year (Thinks Out Loud Episode 444)


• AI Is Not the Future. You Are (Thinks Out Loud Episode 443)


• How Google Loses (Thinks Out Loud Episode 442)


• AI Is Eating the World, But Who’s Paying for Dinner? (Thinks Out Loud 464)


• Google Closes the Gate on Marketers (Thinks Out Loud)


• Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud 459)


• AI Can’t Save Bad Strategy: Why Fundamentals Still Matter in 2025 (Thinks Out Loud Episode 455)


• What If I’m Wrong About AI and Marketing Jobs? (Thinks Out Loud 453)


• AI and the Future of Marketing and E-commerce — How You Stay Relevant


• Google vs. ChatGPT: Who’s Really Winning… And Why It Matters for Your Business (Thinks Out Loud Episode 451)


• Will AI Kill Content Marketing for Customer Acquisition? (Thinks Out Loud Episode 449)


• How Should You Think About Website SEO for AI? (Thinks Out Loud Episode 448)


• Predicting the Future of Your Business (Thinks Out Loud Episode 445)


• When Will AI Get Good at Marketing? (Thinks Out Loud Episode 446)

Buy the Book — Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech

Tim Peter has written a new book called Digital Reset: Driving Marketing Beyond Big Tech. You can learn more about it here on the site. Or buy your copy on Amazon.com today.

Past Appearances

You might also enjoy this webinar I participated in with Miles Partnership that looked at "The Power of Generative AI and ChatGPT: What It Means for Tourism & Hospitality" here:

Free Downloads

We have some free downloads for you to help you navigate the current situation, which you can find right here:

• A Modern Content Marketing Checklist. Want to ensure that each piece of content works for your business? Download our latest checklist to help put your content marketing to work for you.


• Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving, Driving — in 6 key areas in digital today, including:
  
  
  
  • Customer Focus
  
  
  • Strategy
  
  
  • Technology
  
  
  • Operations
  
  
  • Culture
  
  
  • Data
  
  
  
  

Best of Thinks Out Loud

You can find our “Best of Thinks Out Loud” playlist on Spotify right here:

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