According to Search Engine Journal, Apple might be thinking about replacing Google with ChatGPT or Perplexity as its default search engine in Safari. I know, I know, it sounds crazy. How in the world could Apple drop Google?

Well, whether Apple dropping Google is likely or not isn’t the point.

Instead, the point is that while any one member of Big Tech could (at least in theory) get pushed out of the club at any time, Big Tech itself will continue to roll right along. And that gatekeepers gonna gate, whether those gatekeepers are the companies we’ve competed with for years, or some new player in the game.

As the saying goes, though, don’t hate the player, hate the game.

Remember, your business probably depends on Google for a lot of your traffic and revenues. And Google clearly cares enough about the traffic Apple provides it that they’re willing to pay roughly $20 billion each year for the privilege of being the default search engine. If Google loses Apple’s traffic, what happens to yours?

Again, the point isn’t whether this is likely. The point is that you’ve got to change the rules of the game. You’ve got to ensure you’re not dependent on any one Big Tech player for traffic and revenue

Why does that matter for your business? And what can you do about it? That’s what this episode of the podcast is all about.

Want to learn more? Here are the show notes for you.

Is Apple Dropping Google? What Does That Mean For Your Business? (Thinks Out Loud 460) — Headlines and Show Notes

Show Notes and Links



* Destination Discourse Episode 26: What Happens to DMOs When Everything Changes? – YouTube

* Digital Reset: Build Customer Relationships Big Tech—and AI—Can’t Touch (Thinks Out Loud 458)

* Content is King, Customer Experience is Queen (Thinks Out Loud Episode 188) – Tim Peter & Associates

* More Studies Show AI Overviews Hurt Google Click Through Rates

* Is Content Still King or Have the Gatekeepers Won? (Thinks Out Loud Episode 328) – Tim Peter & Associates

* What’s the Point of Your Website in an Age of AI? (Thinks Out Loud Episode 447)

* Do You Still Need a Website? (Thinks Out Loud Episode 400)

* Why AI Makes Customer Experience Even More Important for Your Business (Thinks Out Loud Episode 427)

* <a href="https://timpeter.com/?