Episode 113: The Future of Product Marketing, with Kamma Luise Rodian
Description
In our last episode, Kamma Luise helped us map the current state of Product Marketing. This time, we look ahead:
What does the future of Product Marketing actually look like?
Yes, AI plays a major role - but this isn’t just another “AI will change everything” conversation.
We explore why the future belongs to PMMs who know how to enable their teams: the ones who build the foundations and create the conditions for go-to-market success, including:
Why AI is just a tool and not the work itself
How to use AI to buy back time and go deeper where it matters most
How to create a digital twin of your ideal buyer (or even your HIPPO)
The new PMM skillset: AI-literate, insight-led, commercially aware
Using strategic messaging maps and behavioral intel to spot gaps and drive product and GTM
How the Marketing Leader is the one responsible for creating space for PMMs to thrive
TL;DR: The next-gen PMM will be your team’s most AI-literate member: curating the best sources, mastering the right tools, and connecting the dots faster than anyone else.
United States
