Episode 121: Rethink Your Funnel: Users as Pipeline, Not Just Retention
Description
This week we have another Casperless episode of Marketing Corner. Jen is back with Jacco van der Kooij to unpack how AI-native companies are really growing their user base.
Not only will we explore why your users are your best (but often under-recognized) pipeline, but we'll also dive into:
Why AI-native companies scale faster by using users to generate pipeline
The hidden math behind user-led growth most teams overlook
Practical ways to tier and activate your users tomorrow
Why Scandinavian SaaS needs a different playbook than Silicon Valley
How to operationalize dark funnel word-of-mouth into measurable pipeline
The mindset shift your CEO needs to stop wasting budget on stale acquisition tactics.
Hold on to your headphones and prepare to see pipeline generation with fresh eyes.
United States
