Episode 127: The Current State Of AI in B2B GTM
Description
AI is everywhere in B2B right now; search, sales, customer success, RevOps.
But here’s the uncomfortable truth: 95% of AI pilots deliver zero revenue impact.
In this week’s Marketing Corner, Jen and Casper cut through the noise to look at what’s actually working (and not working) with AI in go-to-market.
From the 13 new AI tools launched every single day to the rise of zero-click search, they unpack why most companies are still just slapping “AI” on top of bad processes and why that’s a recipe for chaos, not growth.
The conversation dives into:
⚡ Why “plus AI” thinking keeps failing (and what “AI plus” really means)
⚡ How bad data is 10x’ing chaos instead of results
⚡ Why AI isn’t replacing humans anytime soon (hello, Klarna & Duolingo)
⚡ The new playbook for discoverability in AI-driven search
If you’re feeling overwhelmed by the hype cycle and want a grounded take on how to actually use AI in your GTM motion, this episode’s for you.
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