Episode 133: From the Vault: The Fun Police đź‘®: Prioritization
Description
So relevant it bears repeating
Every marketer knows the drill:
Someone pitches a “fun idea,” everyone smiles… and none of it actually moves the business forward.
In this episode, we talk about why great marketing leadership sometimes means being the Fun Police đź‘® - the one who says,
“Cool idea, but absolutely not.”
We dig into:
• How to spot the difference between fun work and impactful work
• Why prioritization is a discipline, not a group brainstorm
• ICE vs. BRASS: the models we actually use to keep teams focused
• How to push back on stakeholder pet projects without setting the building on fire
• Why saying “no” is often the most strategic thing a marketer can do
If you’ve ever felt like you’re running a daycare for rogue ideas, this one’s for you.
Available wherever you listen to podcasts.
United States
