Episode 114: Enterprise ABX with Katrine Rasmussen, CMO at Pixelz
Update: 2025-06-04
Description
This week on Marketing Corner, Katrine Rasmussen, CMO at Pixels, joins us to talk about what it really takes to grow enterprise deals when you're selling a high-ticket product in a niche market.
We cover:
What ABX is (spoiler: it's more than rebranded ABM - it's a full commercial strategy).
How COVID accidentally proved the ROI of their now-flagship event strategy.
Why they killed off their free trial (yes, really) and what it took internally to make it stick.
How planning events with military precision is what it takes to actually drive pipeline.
If you’re hunting whales but still operating a volume game, this one’s a must listen.
Available wherever you listen to podcasts.
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