Episode 120: Getting the Most Out of Your MarTech Stack
Description
In this summer holiday special, Jen and Casper dig into the chaotic reality of modern marketing tech stacks and why too many teams are wasting budget on tools they barely use.
Sparked by the latest 2025 CMO Survey, we unpack why nearly half of marketing tools sit unused, while budgets for MarTech are set to more than double.
We get into:
Why 44% of tools never get used and how that happens
The hidden cost of bad procurement and security processes
Why fancy tools don’t replace strategy or internal alignment
How to build a stack that actually works across marketing, sales, and IT
The real cost of not auditing your tech stack or training your team
If you’ve ever fought for tool access, been sold a fake integration, or wondered why your “AI-powered” platform adds zero value, this one’s for you.
And yes, they do suggest you ask yourself: Would I buy this tool with my own money?
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