Episode 134: How AI Is Changing PR, with PRCEPTION’s Chief Advisor, Dennis Dalgaard
Update: 2025-12-10
Description
In this episode, we sit down with Chief Advisor at PRCEPTION, Dennis Dalgaard, to talk about how AI is changing PR.
We dig into:
- Why traditional earned media still matters (and what even is it?)
- What “AI relations” means for your comms strategy
- How LLMs are reshaping how stories spread online
- Why most startups get PR wrong and how to fix it
If you’re still thinking of PR as nothing more than press releases and media lists, this one’s for you!
Connect with Dennis on LinkedIn
Find out more about PRCEPTION
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