Episode 123: From Finger-Pointing to High Fives: Aligning Sales and Marketing, with Birte Steen, CEO of Rock Consulting
Description
We're back for another Casperless episode, Jennifer and Birte Steen (Rock Consulting, Verdane GTM Advisor).
And we did it - WE DID IT, GUYS! We've finally solved the age-old issue on how to achieve Sales & Marketing alignment!
Well, ok maybe not entirely, but Birte shares with us her insights gained from years as a CRO at multiple companies to help us move past blame, break down silos, and cut it with the NMFP attitudes to show how alignment creates a scalable, repeatable revenue engine.
Here’s what we cover:
Why most alignment efforts fail (and how to fix it)
How a shared data model turns arguments into action
Using micro-moments to drive pipeline together
Why incentives, culture, and coaching matter more than tools
How marketing can make outbound easier (and more effective)
If you’re tired of finger-pointing and want your teams celebrating together, this episode is for you.
United States
