Episode 2: What does an amazing outcome look like once you have marketing and sales alignment?
Description
Vijay and Keith share insights and personal experiences around challenges they faced and the actions they took to realize marketing and sales alignment.
Golfer joke - selling the unloseable ball
Quotes from Maya Angelou and Joe Chernov
Real world stories
- How a tightly run marketing and sales campaign revived a startup’s quarter over quarter growth trajectory
- How a startup adapted and pivoted their Go To Market to partner with big brands that led to its acquisition by Qualcomm
Key insights and takeaways
- Marketing and sales alignment is not built overnight. But once you create that engine, your company can realize amazing results even in the tightest of situations or during a last minute quarter-end push.
- Mind your P’s - “Be patient, be persistent, and most of all, be pleasant!”
Follow us on LinkedIn: https://www.linkedin.com/company/winningcombo/
Follow us on Facebook: https://www.facebook.com/groups/thewinningcombo/
Follow us on Twitter: https://twitter.com/ComboPodcast
United States
