Episode 32: Dan Englander, founder of Sales Schema, shares lessons from running over 7,000 campaigns
Description
Power Quote: "The future is already here – it's just not evenly distributed." - William Gibson
Personal Story and Lessons: Business world is not completely rational. Dan shares a story of how one little change to the copy of an email campaign translated to a big jump in open and click and signup metrics. "We don't always know what is going to work and it's probably not the thing that we predict". Balance between customization and automation for campaigns.
Closing Takeaway: The only thing you can actually control is your time and what you do, you can't control the outcome.
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