Episode 31: Ben Huang, Head of Product Marketing at Vudu, on insights from scale-up and growth transformation situations in TV & Media
Description
Power Quote: "What got you here isn't always what is going to get you there"
Personal Story and Lessons: Selling the Vision vs selling the product. Ben realized his marketing team was good at creating pitch deck and other collateral to sell the vision but needed to ramp in how they enable sales to close deals. Sales enablement curve - I can explain your product >> I can sell with help >> I can sell by myself >> I can close on my own
Closing Takeaway: As a product marketer, you need to learn to speak the language of product and sales. You need to take on metrics that you can effect.
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