DiscoverThe Revenue FormulaGTM Inflation & the cost of doing nothing
GTM Inflation & the cost of doing nothing

GTM Inflation & the cost of doing nothing

Update: 2024-08-27
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Yes, inflation can be boring. No, you can't ignore it even in the GTM teams. We discuss what problems inflation is creating - and what to do about it.

  • (00:00 ) - Introduction

  • (01:20 ) - SaaS and GTM inflation

  • (06:18 ) - Rising Costs and Business Adjustments

  • (09:57 ) - Understanding Value Pricing in SaaS

  • (11:00 ) - Check your T&Cs

  • (13:50 ) - Using Price Increase Wisely

  • (18:54 ) - Communicating Price Increases to Customers

  • (25:11 ) - Case Study: Effective Price Increase Strategies


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GTM Inflation & the cost of doing nothing

GTM Inflation & the cost of doing nothing

Toni Hohlbein & Mikkel Plaehn