GTM Inflation & the cost of doing nothing
Update: 2024-08-27
Description
Yes, inflation can be boring. No, you can't ignore it even in the GTM teams. We discuss what problems inflation is creating - and what to do about it.
- (00:00 ) - Introduction
- (01:20 ) - SaaS and GTM inflation
- (06:18 ) - Rising Costs and Business Adjustments
- (09:57 ) - Understanding Value Pricing in SaaS
- (11:00 ) - Check your T&Cs
- (13:50 ) - Using Price Increase Wisely
- (18:54 ) - Communicating Price Increases to Customers
- (25:11 ) - Case Study: Effective Price Increase Strategies
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