While Judge Amit Mehta has imposed penalties on Google for its anticompetitive behavior, I’m convinced that the big winner in the antitrust trial is… Google. And, to a lesser extent, the rest of Big Tech wins, too.

Confused? Don’t be.

What did Judge Mehta’s ruling say? Why do I think Google won more than they lost? And, more importantly, what does all of this mean for your business?

That’s what this episode of the podcast is all about.

Want to learn more? Here are the show notes for you.

Google’s Antitrust Case: A Win for Big Tech? (Episode 468) — Headlines and Show Notes

Show Notes and Links

• Judge Mehta’s Google Antitrust Remedies: Threading The Needle Between Overkill And Underkill (includes PDF link to ruling)


• Google says pay for AI-powered search dominance | Tim Peter posted on the topic | LinkedIn


• The future of AI-powered Search marketing – Think with Google


• Why "Zero Click Marketing" Isn’t the End of the World | Tim Peter posted on the topic | LinkedIn


• I don’t care what anyone says, Google won its search antitrust trial. Sure, the court said they were a monopoly. But its remedies will do little to stop Google’s continued gatekeeping. | Tim Peter posted on the topic | LinkedIn


• The tech antitrust renaissance may already be over | The Verge


• The limits of AI agents | Tim Peter posted on the topic | LinkedIn


• AI and Zero-Click Search: The Real Story (Episode 467)


• The Rise of Agentic AI Among Your Customers (Episode 466)


• Revisiting Google Closes the Gate (Thinks Out Loud)


• Google holds illegal monopolies in ad tech, US judge finds | Reuters

Buy the Book — Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech

Tim Peter has written a new book called Digital Reset: Driving Marketing Beyond Big Tech. You can learn more about it here on the site. Or buy your copy on Amazon.com today.

Past Appearances

Rutgers Business School MSDM Speaker: Series: a Conversation with Tim Peter, Author of "Digital Reset"

Free Downloads

We have some free downloads for you to help you navigate the current situation, which you can find right here:

• A Modern Content Marketing Checklist. Want to ensure that each piece of content works for your business? Download our latest checklist to help put your content marketing to work for you.


• Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving, Driving — in 6 key areas in digital today, including:
  
  
  
  • Customer Focus
  
  
  • Strategy
  
  
  • Technology
  
  
  • Operations
  
  
  • Culture
  
  
  • Data
  
  
  
  

Best of Thinks Out Loud

You can find our “Best of Thinks Out Loud” playlist on Spotify right here:

Subscribe to Thinks Out Loud

• Subscribe in iTunes


• Subscribe in the Google Play Store

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

Technical Details for Thinks Out Loud

Recorded using a Shure SM7B Vocal Dynamic Microphone and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into <a href="https://timpeter.com/?feed-stats-url=aHR0cHM6Ly93d3cuYW1hem9uLmNvbS9Mb2dpYy1Qcm8tWC9kcC9CMDdLVkMxMUc3L3JlZj1hc19saV9zc190bD9rZXl3b3Jkcz1hcHBsZStsb2dpYytwcm8reCZhbXA7cWlkPTE1NTUzNjI0NzImYW1wO3M9Z2F0ZXdheSZhbXA7c3I9OC0xJmFtcDtsaW5rQ29kZT1sbDEmYW1wO3RhZz10aW1wZXRlcmNvbnN1LTIwJmFtcDtsaW5rSWQ9MWY