Google may have just told marketers they can never use AI to create content. Or… maybe not. Their actual recommendations are somewhat more nuanced than simply “AI bad” or “AI great.”

What’s important about what they said, though, is that they’re being clear about what they’re looking for — and, more importantly, what your customers are looking for. And their guidelines make it relatively easy to understand when you can use AI, when you can’t, and what you should expect from your AI tools when creating content.

In this episode of Thinks Out Loud, we break down Google’s guidance around AI content and lay out how you can make it work for you, your customers, and your business.

Want to learn more? Here are the show notes for you.

Google Says You Should Not Use AI To Create Content… (Thinks Out Loud 457)— Headlines and Show Notes

Show Notes and Links



* Google Search Quality Rating Guidelines PDF link

* Should You Use AI to Create Your Content? (Thinks Out Loud Episode 454)

* AI Can’t Save Bad Strategy: Why Fundamentals Still Matter in 2025 (Thinks Out Loud Episode 455)

* My post on LinkedIn about this topic

* Best printer 2024, best printer for home use, office use, printing labels, printer for school, homework printer you are a printer we are all printers | The Verge



You might also enjoy this webinar I recently participated in with Miles Partnership that looked at "The Power of Generative AI and ChatGPT: What It Means for Tourism & Hospitality" here:



Free Downloads

We have some free downloads for you to help you navigate the current situation, which you can find right here:



* A Modern Content Marketing Checklist. Want to ensure that each piece of content works for your business? Download our latest checklist to help put your content marketing to work for you.

* Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, <a href="https://timpeter.com/?feed-stats-url=aHR0cHM6Ly90aW1wZXRlci5jb20vZGlnaXRhbC1tYXJrZXRpbmctY29uc3VsdGluZy1zZXJ2aWNlcy9idXNpbmVzcy1zdHJhdGVneS1kaWdpdGFsLXRyYW5zZm9ybWF0aW9uLWNvbnN1bHRpbmcv&feed-s...