Today’s interview features Ian Wash, CMO for TrackMaven. TrackMaven is a SaaS company that has been growing rapidly. Their blog now gets 50,000 unique monthly visitors, 95% from organic traffic.
TrackMaven provides competitive intelligence for digital marketers. They look at all the content marketers are putting out across different digital and content marketing channels and help them understand how effective it is. They also help you understand how well your content stacks up to your competition.
Learn how TrackMaven defined their buyer personas, how they get ideas on what to write about, and their content vetting and syndication process.
Do you have aggressive growth goals this year? Learn how TrackMaven doubled their conversion rate of their blog (twice as many leads from the same amount of clients) and take lots of notes!
Listen now and you'll hear Ian and I talk about:
(01:00 )  Introductions
(06:00 )  What are the things you did to double your conversions?
(11:00 )  After you defined your buyer personas, what did you do next?
(17:00 )  How do you decide what to write about?
(25:00 )  How do you promote your content to CMOs?
(34:00 )  How are you planning to achieve your aggressive list growth targets?
(37:00 )  What do you think about republishing older posts with updates?
(39:00 )  How do you find Influencers?
(40:30 )  What does it cost you to produce a blog post?
(42:00 )  How much do you spend on content marketing each year?
More About This Episode
The Groove Digital Marketing podcast is the podcast for entrepreneurs  who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help entrepreneurs discover which proven tactics and strategies  are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big.
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Transcript
Trent:
Hey there bright idea hunters, welcome to the Groove Digital Marketing podcast episode number fifteen. I am your host Trent Dyrsmid and this is the podcast where we help marketing executives to discover ways to use digital marketing and marketing automation to dramatically increase revenue.
So if you are a marketing executive and you are looking for proven tactics and strategies to help to increase traffic to your site, conversions and ultimately profits well you are in the right place.
And the way that you that here at the show is you get to really just look over the shoulder of another executive that is going to be my guest on the show and see exactly what they are doing to achieve the result that they have achieved.
This episode is no different, my guest this time around is a fellow by the name of Ian Walsh. Ian is the chief marketing officer for a software services company called TrackMaven and they are absolutely on a growth tear in their first year. Their blog reached 50,000 monthly unique visitors, 95% of which is organic traffic.
In this episode we talk particularly about how they were able to double the conversion rate of their blog. In other words getting twice as many leads from the same amount of content so we are going to talk about buyer personas, we are going to talk about how they came up with ideas about what to write about in their content bedding process.
We are going to talk about how they syndicate their content and how Ian is planning to achieve his very aggressive list growth goals for this year and a number of other very interesting things so grab your pencil, grab your paper and stay tuned and please on just a moment join me in welcoming Ian to the show.
Before we get to that I just want to draw your attention to a page we have on Groove.