Lessons From Successful Entrepreneurs: How to Use PR to Boost Your Brand
Description
Ready to get your brand seen, heard, and remembered? In this value-packed episode, we unpack the power of Public Relations (PR) and how you can use it to boost your credibility, visibility, and business growth — even if you're just getting started!
💼 Whether you're a small business owner, coach, creative, or startup founder, this session is filled with real-world tips you can apply immediately.
✨ What you’ll learn in this episode:
✅ The difference between PR and marketing – and why you need both
✅ How to craft a brand story the media wants to share
✅ Where and how to get featured – press releases, podcasts & more
🌟 Entrepreneurs featured in this episode (Feel free to reach out for a virtual coffee!):
- Sondra Ray – https://www.linkedin.com/in/getitdonecoachinganvaservices
- Peter Hingston – https://www.linkedin.com/in/peter-hingston-4089a51a6/
- Hendrick Mohlahlo - https://www.linkedin.com/in/hendrick-mohlahlo-158941a3/
📣 LIKE this video if it helped you, SUBSCRIBE for more entrepreneur-focused shows, and hit the 🔔 bell so you never miss a live session!
🌍 About Explore ProTech:
We're on a mission to find the 500 most fun, authentic, caring, and ambitious entrepreneurs in the world to join our global community.
👉 If that sounds like you, book a meeting with Peter & Nestene:
https://exploreprotech.com/bookings/
📌 Timestamps:
0:07 Tribe Song
2:05 Sondra Ray: Hallo and Welcome!!
3:24 Sondra Ray: How to use PR to boost your brand
10:39 Peter Hingston: PR is more relational
15:38 Sondra Ray: How you show up in your community
19:58 Peter Hingston: Get someone to do it for you
25:59 Hendrick Mohlahlo: Know when and how to remove any emotions
28:42 Sondra Ray: We all have bad days
30:28 Peter Hingston: Manage the relationship
35:12 Sondra Ray: You can walk away and still be in a relationship
37:24 Peter Hingston: Building relationship with your target audience
41:28 Sondra Ray: Wrapping it up
44:08 Peter Hingston: May all your wildest entrepreneurial dreams come true