Lessons from Successful Entrepreneurs: Using Public Speaking as a Marketing Tool
Description
Public speaking is no longer just for keynote stages—it’s one of the fastest ways to win attention, earn trust, and position yourself as the go-to expert in your niche. In this episode, we unpack how sharing your story, insights, and expertise from the microphone can turn cold audiences into loyal clients.
Whether you’re brand-new to the podium or a seasoned presenter, you’ll walk away with practical tactics you can apply to your next talk, webinar, or virtual summit.
✨ Key Outcomes
🗣️ Craft a signature talk that positions you as a thought leader
📈 Convert speaking engagements into qualified leads and sales
🌍 Identify the best platforms—online and offline—to amplify your message
👥 Entrepreneurs featured in this episode
(Feel free to reach out for a virtual coffee!)
🔗 Stephanie Scheller - https://www.linkedin.com/in/stephaniescheller/
🔗 Sondra Ray – https://www.linkedin.com/in/getitdonecoachinganvaservices
🔗 Peter Hingston – https://www.linkedin.com/in/peter-hingston-4089a51a6/
🔗 Lesetja Mokou - https://www.linkedin.com/in/lesetja-mokou
🎧 Sponsors
🎵 Intro music produced by Peach Jam Records – https://www.linkedin.com/company/peach-jam-records-inc/
🎤 Vocals by Cheyanne Summer – https://www.linkedin.com/in/cheyanne-summer/
📸 Photography by Joanne Moorhouse, Global Virtual Photography – https://www.linkedin.com/in/joannemoorhouse/
🎬 Video Intro by Sommerville Lombard – https://www.linkedin.com/in/sommerville-lombard/
👍 If this episode helps you grow your business, please like the video, subscribe to the channel, and hit the notification bell so you never miss new content.
🌟 About Explore ProTech
We’re looking for the 500 most fun, authentic, caring, and ambitious entrepreneurs in the world to join our community.
If that’s you, book a meeting with Peter & Nestene: https://exploreprotech.com/bookings/
⏱️ Timestamps
0:07 Tribe Song
1:59 Sondra Ray: Hallo and Welcome!!
3:42 Stephanie Scheller: Using Public Speaking as a Marketing Tool
7:54 Stephanie Scheller: Where would you suggest us to start?
9:53 Peter Hinston: What are the things to look out for to find your actual space?
11:53 Stephanie Scheller: Recognise that you are not a fit for every room
14:18 Sondra Ray: How do you use it for marketing?
15:09 Stephanie Scheller: Use something that pulls them into your brand
18:40 Peter Hinston: What tips and tricks would there be to go "This is my type of audience" and "This is the type of hook I would need for that audience"?
19:59 Stephanie Scheller: The key to creating a good hook
23:28 Sondra Ray: What should you do if you don't have the freebie?
25:13 Stephanie Scheller: Marketing craves creativity but demands investment
28:45 Sondra Ray: How do the dynamics change when presenting to just one or two people?
29:13 Stephanie Scheller: Have a conversation instead of a presentation
31:09 Peter Hingston: How important is it to actually stick to the line "I am not trying to sell you anything"?
31:50 Stephanie Scheller: "I am a lair and you can't trust my marketing"
36:01 Stephanie Scheller: Progress will beat perfection
39:30 Sondra Ray: Wrapping it up
40:43 Peter Hingston: May all your wildest entrepreneurial dreams come true