Pricing is more than just setting a number—it’s a strategic tool that can drive profitability, market positioning, and customer perception. The right pricing strategy helps businesses maximize revenue, stay competitive, and attract their ideal customers. From cost-plus pricing to value-based models, understanding different approaches allows companies to strike the perfect balance between affordability and profitability. In this guide, we’ll explore key pricing strategies and how they impact business success.

Are you charging enough for your products or services? Learn how to set prices that cover costs, attract customers, and maximize profitability.

Key Outcomes:

✅ Learn how to set prices that cover costs and ensure profitability.

✅ Discover pricing strategies that attract customers while maintaining value.

✅ Understand how to adjust pricing for growth and market changes

Join us live for interactive discussions and a Q&A session! Don’t forget to like, subscribe, and share.

About Explore ProTech

We're looking for the 500 most fun, authentic, caring, and ambitious entrepreneurs in the world to join our community.

If that's you, book a meeting with Peter & Nestene: https://exploreprotech.com/bookings/

Entrepreneurs featured in this episode:(Feel free to reach out for a virtual coffee)

Sondra Ray - https://www.linkedin.com/in/getitdonecoachinganvaservices

Peter Hingston - https://www.linkedin.com/in/peter-hingston-4089a51a6/

Steven Levy - https://www.linkedin.com/in/steve-levy/

Hope Mkhonza (Live Chat) - https://www.linkedin.com/in/mkhonzahope/

Other Links mentioned in the show:

Sponsors:

Intro music produced by Peach Jam Records - https://www.linkedin.com/company/peach-jam-records-inc/

Vo

als by Cheyanne Summer - https://www.linkedin.com/in/cheyanne-summer/

Photography by Joanne Moorhouse Global Virtual Photography - https://www.linkedin.com/in/joannemoorhouse/

Video Intro by Sommerville Lombard https://www.linkedin.com/in/sommerville-lombard/

Timestamps:

0:12 Tribe Song

1:58 Sondra Ray: Hallo and welcome!!

2:46 Sondra Ray: Pricing Strategies for Profitability

7:47 Peter Hingston: Know your costs

11:36 Sondra Ray: Time is Money and Money is time

14:37 Steven Levy: How much do they need what you have?

17:39 Steven Levy: Never be the cheapest

18:49 Steven Levy: Find out what you client needs

19:46 Steven Levy: You might discover that you undervalue yourself

30:10 Sondra Ray: What are you solving for your customer?

34:41 Peter Hingston: Reputation built over time is worth money

43:29 Sondra Ray: Wrapping up

45:23 Peter Hingston: May all your wildest entrepreneurial dreams come true