Federal Sales Success Begins with Your Core Competency - What You Sell
Update: 2025-10-18
Description
If you do not specialize, you will not succeed.
This is true for athletes - they don't play every sport.
This is true for doctors - they don't specialize in every part of the body.
And this is true with government contractors.
In this training, you'll learn:
• What is a core competency
• Why buyers need you to specialize not be a generalist
• Why a lack of a clear, core competency will prevent your success
___________________________________
🔥 Join 26,718 others and subscribe to our GovCon newsletter | https://lnkd.in/es6qfwgk
👀 Follow me (Neil McDonnell) on LinkedIn™ and hit the 🔔 on my profile to see more government contracting content like 41,850 other people do.
This is true for athletes - they don't play every sport.
This is true for doctors - they don't specialize in every part of the body.
And this is true with government contractors.
In this training, you'll learn:
• What is a core competency
• Why buyers need you to specialize not be a generalist
• Why a lack of a clear, core competency will prevent your success
___________________________________
🔥 Join 26,718 others and subscribe to our GovCon newsletter | https://lnkd.in/es6qfwgk
👀 Follow me (Neil McDonnell) on LinkedIn™ and hit the 🔔 on my profile to see more government contracting content like 41,850 other people do.
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